The Right Time To Go Live

Date: 05/19/2021

Event Time: 12:00 PM

Event Location: Virtual

The right time to go live: How to maximize your live social broadcasting efforts to connect and engage audiences, by Melissa Mendes and Jessica Robinson, Globe Content Studio. Moderated by Wendy Greenwood, VP Thought Leadership & AMA Board Member.

 

 

After a year of remote working and video calls, how can you leverage live video content on social media as a brand or creator in a way that feels fresh, authentic and relevant? In this workshop, Melissa Mendes and Jessica Robinson, two strategists at Globe Content Studio, will provide practical tools for achieving your digital goals through live social broadcasting. They’ll tackle questions including: Why is going live relevant now? How do you determine which platform is best for your content? How do you maximize performance and engagement?

 

 

Speaker Bios

 

 

Jessica Robinson | Content Strategist, Content Studio at The Globe and Mail

Jessica Robinson is a content strategist at Globe Content Studio, the content marketing division of The Globe and Mail. She uses journalistic-style storytelling and insights to create innovative content for brands that resonates with discerning audiences. Prior to joining the Globe, Jessica worked as Branded Content Editor for some of Canada’s largest magazines including Maclean’s, Chatelaine and Canadian Business.

 

 

 

 

Special thanks:

 

 

Share this event on social media:

@amatoronto #AMAToronto

 

Location

Schedule

Related events

The CMO’s Role In Emergence & Regrowth Post Pandemic

Virtual

06/09/2021

Each year, AMA Toronto hosts its popular annual CMO Panel, an event that brings together a cross-industry selection of CMOs. Over the past 8 years, the event dives into key insights from the Bi-Annual CMO Survey conducted by Duke University and the American Marketing Association. The survey details high-level management themes that impact the decisions and planning for marketing executives, including economic attitude, how marketing departments will be budgeting, where they will be allocating dollars, and the make up of technology, talent, and channel investments.

 

Last year the results of the study released in February 2020 lost all their relevance in a world transformed by Covid-19, thus instead we explored how companies were surviving or pivoting to keep in business. This year we will return to the study results and look back at a few predictions made at last year's event including when attendees expected pre-Covid-19 revenues to return (Hint: Most of us guessed wrong!)

 

Expect to leave this event with some key takeaways that will equip you with case examples for where to invest in talent, how to structure your marketing mix and win more dollars from your CFO.

 

Moderator:

 

Craig Lund - President, Marketing Talent Inc.

 

Speakers:

 

Susan Irving – CMO Kruger

 

Trinh Tham - CMO Harry Rosen

 

Candy Lee - CMO Hello Fresh

 

Event Schedule:

 

  • 12:00 pm: Opening remarks
  • 12:05 pm: Meet the room breakout
  • 12:10 pm: CMO Discussion
  • 1:00 pm: Breakout with a CMO Speaker
  • 1:20 pm: CMO Shared highlights from each room
  • 1:30 pm: Close

 

Hurry! The first 30 AMA Members to sign up, receive FREE admission.

 

(Rush closes when all 30 spots have been filled).

 

Member tickets are $15

 

Non-Member tickets are $25

 

Platinum Sponsor: Accenture Canada

Accenture is a global professional services company with leading capabilities in digital, cloud and security.

 

Gold Sponsor: Empathy Inc.

Empathy Inc., a Media Consulting Group engineered for the C-suite. We support business executives when it comes to major media investments.

 

Share this event on social media:

 

@amatoronto #AMAToronto

View event >

Marketing Networking Group

Virtual

05/26/2021

Health & Wellness – Weight Loss secrets the diet industry doesn't want you to know!

 

Join us for an amazing, life changing workshop with Mind & Body Coach Jordanna Nativ.

 

The diet and weight loss industry has grown to over $71 billion in revenues, with a 10% annualized growth rate for the next 5 years. Yet 95% of diets fail and we find ourselves endlessly 'starting Monday', 'giving up carbs', 'going keto' and taking 'no days off'. From a business perspective, the concept is genius to keep customers coming back. But from a customer centric lens, there's something missing, big time. While the marketing is flashy and kick starts your motivation, what we're really in need of is sustainable results, behaviours built on science, flexible and kind approach to food, while we navigate sleep and stress.

 

Does it all sound too overwhelming? Perhaps, but Coach Jordanna is going to blow up some diet culture myths and share the STRONG GIRLS methods that have helped thousands step off the scale and crush their goals.

 

You're not going to want to miss this educational, interactive and FUN workshop with Coach Jordanna.

 

Join us for a night of lively discussion on Wednesday, May 26th, 2021 at 5:30 - 7:00 PM!

 

SPEAKER PROFILE: Jordanna Nativ

 

Jordanna is a Certified Eating Psychology Coach and NASM Certified Personal Trainer. Her online coaching has influenced the lives of thousands of women to take hold of their health and lead more confident lives. She is a published fitness model having been featured in Inside Fitness Magazine, with athletic wear brand Lorna Jane and Intimates brand Knixwear.

 

Jordanna writes regularly on her blog and has even contributed to a book about developing confidence at the early stages of motherhood. As a mom herself she believes that women set the tone for the home and that prioritizing oneself is the greatest opportunity to make an impact on yourself, your family and the world because the biggest project you’ll ever work on is, YOU.

 

https://inspirediaries.com/about/

 

https://www.instagram.com/jordannanativ/

 

Come join us to learn, connect and grow!

 

This event is FREE for members. Please check your inbox for a PROMO CODE to register or you can email contact@ama-toronto.com if you would like us to resend it. Tickets are $10 for non-members.

 

Become an AMA Member today to access to our monthly MNGs for FREE!

 

Share this event on social media:

 

@amatoronto #AMAToronto

View event >