The Right Time To Go Live

Date: 05/19/2021

Event Time: 12:00 PM

Event Location: Virtual

The right time to go live: How to maximize your live social broadcasting efforts to connect and engage audiences, by Melissa Mendes and Jessica Robinson, Globe Content Studio. Moderated by Wendy Greenwood, VP Thought Leadership & AMA Board Member.



After a year of remote working and video calls, how can you leverage live video content on social media as a brand or creator in a way that feels fresh, authentic and relevant? In this workshop, Melissa Mendes and Jessica Robinson, two strategists at Globe Content Studio, will provide practical tools for achieving your digital goals through live social broadcasting. They’ll tackle questions including: Why is going live relevant now? How do you determine which platform is best for your content? How do you maximize performance and engagement?



Speaker Bios



Jessica Robinson | Content Strategist, Content Studio at The Globe and Mail

Jessica Robinson is a content strategist at Globe Content Studio, the content marketing division of The Globe and Mail. She uses journalistic-style storytelling and insights to create innovative content for brands that resonates with discerning audiences. Prior to joining the Globe, Jessica worked as Branded Content Editor for some of Canada’s largest magazines including Maclean’s, Chatelaine and Canadian Business.





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Hurry! The first 30 AMA Members to sign up, receive FREE admission.


(Rush closes when all 30 spots have been filled).


Member tickets are $15


Non-Member tickets are $25


Platinum Sponsor: Accenture Canada

Accenture is a global professional services company with leading capabilities in digital, cloud and security.


Gold Sponsor: Empathy Inc.

Empathy Inc., a Media Consulting Group engineered for the C-suite. We support business executives when it comes to major media investments.


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