Next MNG Virtual Meetup with Stan Phelps & David Rendall on July 29th at 5:30 p.m.
Event Location: Virtual
The American Marketing Association(AMA) Toronto is proud to present our next event, hosted virtually, on Wednesday, July 29th from 5:30-7:00 PM EST.
Stan Phelps, TEDx speaker, Forbes contributor, IBM futurist and Certified Speaking Professional together with the co-author of the book "Pink Goldfish" David Rendall will focus on the future of customer experience. During the event, Stan and David will explain how to amplify differentiation to stand out in the marketplace, and introduce you to his book series.
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This presentation demonstrates the seven ways to leverage what makes you unique and “wonder-full” in business. Attendees will learn how to uncover the weirdness in their DNA, understand how to design in order to amplify uniqueness and will gain a deeper appreciation for the need to exceed customer expectations.
This event will be especially beneficial for the business owners, marketing managers, and employees who want to improve customer retention, drive differentiation and promote word of mouth advocacy.
About the Speakers
Stan Phelps is the Founder of PurpleGoldfish, a think tank based out of The Frontier in Research Triangle Park.
He has spoken at over 450 events on every inhabited continent for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi. Throughout his career, Stan held many marketing leadership roles with Adidas, International Management Group, the PGA of America and Synergy.
He’s the author of 10 books: Purple Goldfish, Green Goldfish 2.0, Golden Goldfish, Blue Goldfish, Purple Goldfish - Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish – Franchise Edition, Yellow Goldfish and Gray Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth.
David Rendall has spoken to audiences on every inhabited continent during the last fifteen years. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm Insurance.
Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.
David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of 4 books: Pink Goldfish, The Four Factors of Effective Leadership, The Freak Factor, The Freak Factor for Kids.
Presentation and Q&A session will be followed by a short networking session at the end of the event.
Don't forget to join our MNG LinkedIn community for more details. Hope to see you there!