Legendary Leadership Series - The Business of Branding
Event Time: 6:30pm
Event Location: Virtual
INSIGHTS FROM MARKETING LEGENDS
The Legendary Leadership Series provides AMA members and non-members the exclusive opportunity to access and learn from Marketing Legends. 2020 Canada’s Marketing Hall of Legends recipients and business leaders Brian Scudamore and Anthony von Mandl will be discussing The Business of Branding with host Ashish Patel, CTO of Architech. There will also be an opportunity for interactive Breakout sessions with each Legend on the subject of Marketing Leadership and Career Development, allowing the audience to ask questions to both speakers. This is an event you won’t want to miss!
Intensity, infectious passion, overcoming obstacles by innovation, and an unwavering commitment to his vision led Anthony von Mandl to begin his journey more than four decades ago. Born in Vancouver and European educated, Anthony without resources, founded a wine importing firm in Vancouver at the age of 22. Despite difficult initial years, he successfully grew Mark Anthony Wine Merchants, and in 1981 began to realize his audacious dream: to produce world-class wines in British Columbia’s then unknown Okanagan Valley. Little did he know that in order to self-finance his vision he would organically build a more than $3B corporation from the ground up without outside financing – and along with it, a collection of enduring and iconic brands that would disrupt the beverage alcohol business in the U.S. and Canada, and connect with consumers for decades. Today, the Vancouver-based, private and family-owned Mark Anthony Group has no debt and self-finances all expansion.
Serial entrepreneur and author Brian Scudamore has always taken the road less travelled. At just 19 years old, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. Then he scaled that success into two more home-service brands, WOW 1 DAY PAINTING and Shack Shine under the O2E Brands banner.
Brian learned the ins and outs of business by running his own, and believes that anyone with a fire in their gut and a vision for doing something incredible with their future can do the same. His philosophy, WTF (Willing To Fail), stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he’s giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership. Find his book, WTF?! (Willing to Fail): How Failure Can Be Your Key to Success, at www.mywtfbook.com
ABOUT THE MARKETING HALL OF LEGENDS
Canada’s Marketing Hall of Legends was created to honour individual Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing and to inspire and build marketing leaders as well as future legends. AMA Toronto developed the Legendary Leadership series to give the community direct access to our inducted legends and learn their insights into the future of marketing and business.
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