Join us on Wednesday, September 30th for the Next Interactive MNG Session
The American Marketing Association (AMA) Toronto is proud to present our next event, hosted virtually, on Wednesday, September 30th from 5:30 PM EST. You won't want to miss this exciting session! The topic of the upcoming session is "The Keys to Successful Brand Campaigns and Community Building" with TikTok's Vanessa Gaik, Group Director of Brand Partnerships, Canada.
Generation Z and Millennials are changing the way we look at entertainment and tell stories. In turn, the brands seeing the most success are those taking the time to listen closely to their audiences, engage where they engage, and embrace the creativity and authenticity of the content they create. Whether brands are bringing awareness to critical initiatives like Black Lives Matter, social distancing or using TikTok as a channel to stay connected with their audiences, they’re creating authentic communities built on the foundation of sharing joy.
In this session, TikTok’s Vanessa Gaik will share top trends from the platform’s community of users and how brands can create meaningful, authentic, and relevant content that resonates with today’s consumer.
An imaginative and strategic digital sales leader, Vanessa brings over 14 years of experience building relationships with Fortune 500 clients across Canada, the U.S. and E.U. As Group Director of Brand Partnerships in Canada, Vanessa focuses on building TikTok’s footprint in Canada while helping brands learn new and positive ways of engaging their customers. Prior to TikTok, she was responsible for building and scaling the footprints of Yahoo! and Facebook within Canada.