Battle of the CMOs: B2B vs. B2C
Debating: B2B and B2C marketing are entirely different disciplines.
AMA Toronto, in partnership with Empathy and Leger, are excited to invite you to Battle of the CMOs: B2B vs. B2C live debate.
Today, the definition of marketing is broader than ever before. Under its umbrella we’ve broadly delineated two mutations of the same discipline or perhaps two disciplines, entirely: Marketing to mass consumers (B2C) and marketing to other businesses (B2B). Business schools teach both under the same banner, but are they truly the same?
Join us for a night of lively debating on Wednesday, March 31st, 2021 at 5:30 - 7:00 PM.
CON SIDE: Ilda Dinis, Senior Vice President, Customer Experience, Marketing & Innovation at Northbridge Financial Corporation
Ilda Dinis is the Senior Vice President of Customer Experience, Marketing & Innovation for Northbridge Financial, Canada’s leading commercial insurance provider and a proud member of the Fairfax Financial family. With over 20 years of experience, she is a passionate customer advocate and champion of building culture, brands and reputation through integrated and creative strategies.
In her current role, she is responsible for working with partners and colleagues from across the organization to continuously evolve and operationalize Northbridge’s customer strategy. Her most cherished role however is being the proud mother of two almost adult sons and a very needy chocolate lab.
She holds an Honours Bachelor of Arts from the University of Toronto and a joint Master of Communication Management from Syracuse and McMaster Universities.
PRO SIDE: Christopher Brockbank, Chief Commercial Officer at FIRMA Foreign Exchange
A Business Leader with 30+ years’ experience within the retail, financial services, media, telecommunications and consumer products industries. Recognized for driving exceptional results, strong organizational and planning abilities, balanced with excellent interpersonal and team development skills. Sought after to build or overhaul marketing programs and to develop new brands and dramatically improve marketing and corporate results. A solid reputation for being a key resource in the areas of strategic thinking, problem solving and program innovation while achieving financial performance goals.
Chris’ previous experience includes CMO/EVP Marketing roles at Sears Canada, Moneris, Just Energy and Sun Media, Quebecor Media. In addition, Chris also engaged in executive level marketing roles at Sirius Satellite Radio, Bell Canada/Bell Wireless, ICO Global Communications and Nortel Networks.
In addition to Chris’ vast wealth of knowledge and experience, he is also an Instructor at University of Toronto where he teaches Brand Management in the Continuing Education Program. Chris holds a “Chartered Marketing” Designation. Known for marketing strategy and customer advocacy, and strong belief in the art and science of Marketing. Chris is Co-Chair of the Brand Council for the Canadian Marketing Association and on the Board of Directors of Agilus Work Solutions. Chris is currently completing his Directors Education Certification (ICD.D) with the Institute of Corporate Directors at Rotman.
Mo Dezyanian, President at Empathy Inc