Canada: Diversity Strong, Inclusion Weak

Date: 11/24/2020

Event Time: 5:30pm - 7:00pm EST

Event Location: Virtual

Join the American Marketing Association (AMA) Toronto for our next Marketing Networking Group (MNG) event, hosted virtually on Tuesday, November 24, 2020.



Canada: Diversity Strong, Inclusion Weak


A panel discussion on how Canadian companies can foster inclusivity and equity.


Canada has embraced diversity and inclusion as a fundamental tenet of our core national values. However many Canadians continue to experience ongoing discrimination in the workplace. As organizations build out and implement their DEI initiatives, they are tackling issues that include challenging the cultural status quo, creating diverse teams and addressing inherent biases in decision-making and processes.

The AMA Toronto is proud to host a series of MNG events around this pertinent issue, with a focus on creating a meaningful, respectful and solution-oriented dialogue.  


Our first event will be moderated by Craig Lund of the AMA. Our esteemed group of panelists will be sharing their views on the policies and behaviours that organizations need to implement to foster an environment of safety and belonging for all employees.





Jonathan Daly - Justice & Brand Accountability, Ogilvy
David Dame - Global Head and Vice President, Enterprise Agile, Scotiabank
Scott Knox - President and CEO, Institute of Communication Agencies
Neda Tabatataie - VP Business Analytics and Technology, San Jose Sharks



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The Speakers


Matt Chong, Moderator


Matt is an AMA Board Member and the VP of Brand Partnerships at content agency Fifth Story. Matt created the AMA Toronto's annual agency panel event 5 years ago as a way for agency leaders to have a forum to talk candidly about the issues facing agencies today. His passion for agency dynamics has led him to curate this event each year with a fresh focus on different aspects of the agency world. Matt is a strategic agency leader with 10+ years experience working in content, experiential marketing, consumer insights and brand strategy. He currently leads a cross-functional team at content agency Fifth Story. Matt is a former AMA Toronto President and currently sits on the board leading the association's finance portfolio.



Lewise Hiltz


As VP Digital Transformation, Lewise is an Omni-Channel, Digital Transformation and Ecommerce professional with 20 + years experience. She has extensive experience developing strategies around Customer Experience, Analytics, Search Marketing, Interactive Marketing programs and Customer 360 to name a few. Lewise is a Business growth strategist who helps business owners, decision makers, and professionals use advanced digital transformation marketing methods to increase sales, ROI and leads for their companies.


Eric Tang


Eric leads Porter Novelli as the Managing Director, Canada. He is a communications strategist with 20 years of experience guiding global companies with a cross-enterprise perspective in the analysis and management of complex external and internal communication issues. He has established a track record of developing and protecting clients' reputation and stakeholder relationships, and growing and defending their market share.


Eric has lived and worked in Canada, the U.S, Hong Kong, and the UK. He holds an MBA from the Ivey Business School in Canada.



Trevor Thomas


Trevor didn’t break into the ad game until his late 20s, but the experience he gained at the beginning of his professional life in fields like music, radio, sales and digital helped form him into the impossibly curious strategist that he is today. In his 10+ years in the business, he has worked in some of Canada’s most highly respected strategy departments, and has had his worked recognized both at home, and on the international stage. 


As the Group Strategy Director at john st., he leads a team of strategists and manages a diverse portfolio of clients (Tangerine, Kruger, Campari, Boston Pizza), who’s unique categories and needs give him the opportunity to see the business through many different lenses.


Away from work, Trevor is a dedicated single dad to a ten-year old boy who loves to dissect advertising with his old man (or maybe he’s just humouring him…).



Cass Zawadowski


As Co-Executive Creative Director of Wunderman Thompson Canada, Cass brings 17 years of integrated agency experience, and a wealth of global brand leadership. Cass leads creative on a number of global clients including, Microsoft, IKEA, Shell and GSK in North America. Tasked with guiding digital transformation and creative brand excellence, she ensures best in-class work across social and digital platforms, while using data and analytics to inform insights and measure the work. She currently leads a cross-functional team with a mission to create meaningful experiences between brands and consumers through a data-rich creativity, technology and innovation.



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@amatoronto #AMAToronto

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