The Impact of the #MeToo Movement on Marketing
2017 has been the year for social activism, especially when it comes to women. "Me Too" (or "#MeToo", with local alternatives in other languages) spread virally in October 2017 as a two-word hashtag used on social media to help demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace.To date, there have been millions of tweets and facebook posts, hundred of thousands of instagram posts within the past 4-5 months.
What has been fascinating to see is how social media played its role in the growth of the #MeToo movement and how brands have responded to it - or not. Social media is the main line of communication between companies and brands. The personification of business through social media has provided companies with the opportunity to build meaningful one-on-one interactions with consumers through customer service, brand love and marketing. Customers are also demanding to know where brands stand on social issues ad what they are doing about things.
Brands have been leveraging social media data and analytics to craft responses to show they've listened to the voices speaking up and in some cases, have embedded their position into their marketing campaigns. The impact has been significant. Our panelists will discuss and debate how local and global brands are reacting to this movement to strengthen their relationships with customers - and also look at some brands who have turned a blind eye to the movement.
Host and Presenter: Jennifer Hollett, Twitter - Head of News & Government
Co-Presenter: Brittany Andrew-Amofa, Broadbent Institute - Policy & Research Manager
Panel Moderator: Fiona Stevenson, The Idea Suite (Research Agency) - President
- Shelli Baltman, The Idea Suite (Research Agency) - President
- Linda Andross, APEX PR - Vice President
- Nicole Gallucci, Fuse Marketing - Vice President
- Fatima Zaidi, Eighty Eight Agency - Vice President
- Natasha Koiffman, NKPR - CEO
Event Schedule: 5:30pm - Doors Open | 6:00/6:15pm - Speakers and Q&A | 7:45-8:15pm - Networking (approximately 30min)
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