Influence Consumers with Experiential Marketing
Centre For Social Innovation - Annex, 720 Bathurst Street, Toronto
In a world where consumer is king, brands rely on the creation of meaningful experiences to drive relevancy and authenticity. The problem is, bringing these experiences to life for fickle consumers isn’t always simple. How can we ensure that the risks taken will payoff in the end? What truly is "experiential" marketing? Hear from leading agencies and experts as we discuss the role and true impact experiential marketing can have. Attendees will also learn about the ideation process and execution behind successful campaigns.