Message from Miglena: December



Excited about the holidays? I can’t wait. I was talking to a colleague recently that this year has been way too slow, and I can’t wait to turn the page to recovery and emerging stronger on the other side. And at the same time, it has gone too fast! It has been a whirlwind of activity at AMA, with such a fascinating line up of speakers this year, with unexpected doors and opportunities opened by our virtual event reality!


November has been no exception, with our November Legendary Leadership event where our community got to spend time in breakouts and ask questions personally of none other than 2020 Canadian Marketing Hall of Legends inductees Anthony von Mandl and Brian Scudamore. Some of my most noteworthy learnings this year came from this event.  Read more about this event in our AMA Blog, written by our partners at Headstart Copywriting.


During our Diversity Strong. Inclusion Weak. networking event, we had refreshingly authentic and thought-provoking conversations with Neda Tabatabaie, VP of Business Analytics and Technology at San Jose Sharks in California, Jonathan Daly, Global Group Planning Director at Ogilvy in New York, David Dame, VP and Global Head, Enterprise Agile at Scotiabank, and Scott Knox, President and CEO, Institute of Communication Agencies. We thank them for making the time to discuss this important topic.


Today I am hosting my first members only AMA Toronto Ask me Anything session to stay connected and have a no-agenda conversation about what’s top of mind among session attendees. Looking forward to sharing my learnings and insights soon.


As we approach the holidays and wonder how to surprise and delight our teams, our friends and colleagues, our mentors and mentees, especially this year when we can’t just deliver a box of chocolates or a bottle of wine to their office, the imperative to think creatively is huge. So it occurred to me that as 2020 budgets are about to expire, why not recognize your top performers and thank them with the gift that will help them CONNECT. LEARN. GROW. INSPIRE AND BE INSPIRED! BELONG to an essential and inclusive community of marketers!


Although it is a busy time of year, I hope you will join me for one of my favourite AMA events of the year: our Agency Panel on December 9 will focus on How 2020 Has Redesigned The Agency Landscape, with some amazing speakers and guests including Canada Marketing Hall of Legends inductee David Kincaid!


And to help the AMA bid farewell to a challenging 2020 and welcome the promise of a healthy, safe, prosperous and better 2021, join us on December 16 for our Happy Hour and sharing a sip of Old Forester Kentucky Straight Bourbon while learning a thing or two and connecting with like-minded individuals!


Cheers, and Happy Holidays!


Onwards and upwards, 


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