7 Digital Marketing Strategies to Help your Business Grow
By: WebWorx Labs
Growing your business is never easy. You first need to come up with a good idea, find a profitable industry, define your target audience, and develop or create something that you can sell. However, keep in mind that there are probably other people all over the world doing the same thing you are. In order to stand out from the competition, and to grow your business, you need to consider all the options available to market your services or products to as big an audience as possible. Digital marketing is one area you can tap into to increase your reach and bring in more sales.
Related article: Marketing Fundamentals 101
However, digital marketing is a very broad category, and many business owners struggle to determine which strategies will work best for them. Additionally, a big concern for business owners when it comes to marketing is the budget. Whether you’re a small or a big business, you can’t afford to spend money on things that will not work for your business. As a result, it might be tempting as a small business owner to either avoid digital marketing completely, or to do very little. We understand that as a business owner, you need reassurance that your money is being spent right.
To determine the best digital marketing strategy for your business, one need look at multiple factors including the nature of your business, your business goals, and your budget, among other factors. The good news is that implementing a good digital marketing strategy does not necessarily require a huge sum of money. Even with a limited budget, you can get the results you want – the secret is to spend your money right. So, WebWorx has summed up 10 of the best strategies that one would recommend for most businesses that are looking to market their business online.
If you use social media for your own personal use or use it for your business, you probably noticed the significant impact that social media can have on both individuals and businesses. You may have also noticed that the majority of businesses, big and small, have some presence on social media platforms.
While bigger companies tend to have bigger budgets for social media, it does not mean that as a small business owner you can’t benefit as well. If you don’t have much experience for it and have the budget, you might consider hiring someone to do it for you.
However, if you’re tight on spending money, you can still benefit from social media marketing by doing the work yourself. Don’t worry, we’ll give you some tips on how to do it.
Define your target audience: This should be something you already did prior to launching your business but take a moment to write it down and make it clear.
Set clear goals for your social media marketing: Define and write down exactly what you want to accomplish with your social media marketing. Are you looking to engage with your consumer-base? Are you using social media to create online impressions of your brand? Are you looking to simply have an active online presence? Setting these goals beforehand will help you come up with a strategy for your social media marketing.
Create unique, and relevant content: The content you put out on your social media should be unique to your brand; avoid cookie-cutter posts, or posts created by your competitors. Spend some time working on creating high quality, unique content. Your content should also be relevant to what your brand is about and what services/products you offer. For example, if you run a school and want to engage with parents on social media, your content should revolve around education, children, and parents. It could be content that informs parents about your school’s philosophy or approach to education, subjects you offer, or values that you try to instill in children attending the school. However, keep in mind that too much self-promotion makes for a very stale brand. Try to mix it up with content that includes real people in real settings. For instance, a picture of teachers and students in a classroom, or students lining up for a field trip.
Tip: A picture is worth a thousand words – don’t be afraid of taking photos and posting them on your business’ social media. Just make sure they’re clear, high quality photos.
While some consider YouTube as another social media platform, we decided to give it its own place. Here’s why:
- YouTube has over a billion users, almost one-third of all Internet users.
- YouTube users watch over 500 million hours of videos every day
These are big numbers. But creating video content can be difficulty, expensive, and time-consuming. However, it does not have to be. Depending on the nature of your business, you can benefit from video marketing with how-to videos. According to Google, more than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015.
Whether they’re tips for customers to interact with your products, or videos that explain the different uses for your products, how-to videos are popular because they’re instructional and beneficial to the person watching them. Giving your audience meaningful content is important.
You may have heard this before, but blogging is crucial to your online marketing strategy. It comes back to creating meaningful content for your audience. Blogging is one of the best digital marketing strategies that you can implement to grow your business. Make sure that the content that you provide is useful for your audience and that they can easily identify with it. In addition to publishing the posts on your blog, you should also consider using other platforms to post your content like Medium. And if you really want to succeed and become an authority in your area, just create an account at Quora and Reddit and answer people's questions.
It is also a good idea to post your blog articles on social media – it will help drive traffic to your blogs, and if you post quality content regularly, your readers are likely to keep coming back for more. Need some inspiration? Check out our blog here.
While for many marketers there is no point in using SEO, we don't believe it. In our opinion, SEO is more valuable than ever, especially considering not only the amount of competition that you need to deal with today as well as because people continue to use search engines to search for whatever they are looking for. When using SEO, you need to ensure that you don't spam keywords and that you write for humans, not for robots.
The Web landing page
A good landing page is ideally one that offers a solution to a customer’s problem. Having a well-designed, user-friendly landing page is important not only for SEO, but also for growing your business. Customers typically go to a website to find an answer or solution to a problem they have – if your business provides that solution, then you want it to be easy for your customers to know that.
When designing a landing page, focus on what problems your target audience might have, and how your business offers to solve these problems. You can use text, video, images, among many other things. However, make sure that it is concise and straight to the point. Just tell your visitors what you want them to do in a clear way, without any distractions.
While social media platforms can already be one of the best digital marketing strategies that you can use to grow your business, you can take platforms like Facebook one step forward. In order to do it, you just need to use the re-targeting function.
When you opt to use Facebook ads that work in a similar way to Google Adwords, you can easily define the geographic location, relationship status, age, interests, among others of the people you want to target. However, and even though you want to see clicks and sales, one of the best things is using Facebook re-targeting through pixels. These pixels will track everyone who visits your website and will help you build your audience.
Many marketers swear that email marketing is dead. We believe that is alive and working really well when you know what you are doing. Email is the third most influential source of information for B2B audiences. One of the best strategies that you can use is to set a couple of automatic messages that are sent to users on specific days and times. This will help you be in touch with customers and potential customers. So, you'll be building a relationship with them which will make it easier for them to buy your product or service since they already know you and your business.
We were not exaggerating when we said digital marketing is a very broad category. This is just the tip of the iceberg. However, these strategies should give you an idea of what you can be doing for your business, or ways to improve on what you have already been doing.
If you’re still unsure, or simply want someone else to handle your digital marketing for you, reach out to us, and we’ll be happy to give you a customized audit for your business.
Guest Post Author: Usman Sheikh, WebWorx Labs
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