AMA Toronto. Providing marketers the resources, information, training and knowledge necessary to outperform.

Who we are

American Marketing Association’s Toronto Chapter is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years. Membership in AMA Toronto gives you an internationally recognized credential and access to the resources of the largest, internationally recognized marketing association with more than 20,000 members around the world.

We offer a broad range of resources and learning at both the local and international level. Locally, AMA Toronto Chapter is a welcoming community, focusing on advancing the practice of marketing and the success of marketers in Canada. Internationally, we offer marketing resources that will put you at the forefront of global industry knowledge.

Specifically, we help individuals learn best practices in both local and global marketing, connect with others and develop the skills they need to build a more successful career. Our goal is to help transform individual marketers into successful business leaders who can succeed on both a local and global stage.

Our local sponsors, partners and mentors include some of Canada’s most successful marketing and business leaders.

What we do

We believe that marketers need to take charge of their own careers and to never stop challenging themselves and growing. AMA Toronto Chapter helps you gain the training, tools and connections you need to have an increased impact in business and provide thought leadership in the boardroom and beyond.

Our events, as well as our mentoring program and annual Marketing Hall of Legends event, bring Canadian marketers together to inspire success, celebrate leadership and learn from experts on a broad range of topics. We touch and connect more than 3,600 marketers locally. And our past and present supporters include high profile business leaders.

As a member you can access a unique range of programs which includes:

Accessible learning and networking events: We host convenient and affordable monthly learning and networking events that expose you to senior level marketers across a broad range of industries. Events focus on relevant topics such as social media, branding, customer experience and loyalty and more.

Outstanding mentorship opportunities: We run one of the most extensive and successful mentorship programs in Canada. We pair more than 50 senior marketing leaders with mid-level marketers who want to accelerate their learning and move their career to the next level. Our mentees have moved into key positions. Our Marketing Hall of Legends gala recognizes the contributions of the leaders who have transformed Canadian marketing.

Recognized educational partnerships: We partner with educational institutions such as Schulich to offer you accredited marketing programs.

Rewarding volunteer opportunities: The AMA opens doors for its volunteers. Many of our volunteers have built their careers through their AMA experience. As a volunteer you can give and gain expertise as part of a fun and dedicated group that run our organization, plan and host events, develop and implement communications, interact with our members, guests, partners and sponsors and work on special projects.

Valuable local and international marketing resources: We offer research reports and education programs both at the local level through Schulich and through our international organization. You receive leading marketing intelligence through our proprietary international network of publications, webcasts, conferences, job postings and through our international and our AMA TV channel. Our tools can help you succeed in both a local and global context and understand best practices from around the world.

Unlike other marketing and professional organizations, AMA Toronto is a community that is run and supported solely through volunteers.

How We Operate

AMA Toronto has operated since 1946 as a not-for-profit organization that depends solely on volunteer efforts. We are a community of individuals that is open, friendly, fun, and professional. Our people are all doers and team players, who respect each other’s contribution, and lend support to each other. We:


  • Show our commitment through the personal actions that we take and our community-spirit
  • Foster a spirit of innovation and excellence, and successfully deliver the highest calibre events and content at an affordable cost
  • Engage the Canadian marketing community and act as a connector for people and ideas both locally and internationally
  • Take pride in helping each other grow, succeed, and to make a difference
  • We help our members become business leaders and build a more successful future for themselves, the organizations where they work and the Canadian and global business community.
The American Marketing Association

The American Marketing Association (AMA) strive to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.


In 2015, the “Next AMA” launched four transformational strategies for its North American operations:


  • Committing to Service Leadership to customers, members and stakeholders.
  • Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
  • Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
  • Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected…One AMA Community.

For more information, check

Michelle Flynn

President, AMA Toronto

Michelle Flynn is also Client Partner at Architech, an innovative software and technology solutions company

President's welcome

Welcome message from Michelle Flynn, President of AMA Toronto

Welcome to our 2019/20 season

I’m honoured and excited to be overseeing the AMA’s Toronto chapter this year, Canada’s leading organization for marketers.

AMA Toronto has been engaging junior, mid-level and senior marketers with thought leadership for over 60 years. Our members work, teach and study in the field and have a passion for advancing our industry. Together we’re continuing to build an essential community for marketerslooking to access ideas and a network across North America. 

We have a fantastic year ahead of us full of exclusive AMA programs and events to help you boost your knowledge and make a mark with your career. 


Marquee Events 

Not to be missed, our annual agency and CMO panels are returning as marquee events. Held in December and June respectively, these popular events feature some of the sharpest, most insightful leaders in Canadian marketing. 

We’re also rebooting Canada’s Marketing Hall of Legends to better honour the industry’s most outstanding leaders and build business excellence within our profession. Our new program, the Legendary Leadership Series, features recent inductees —the industry’s most original thinkers, brilliant strategists and industrious leaders — exploring the issues shaping our industry. 

Networking Opportunities

The AMA Toronto Marketing Networking Group (MNG), an exclusive member community where we help build meaningful connections, has been well attended and will be an important part of our programming. 

The MNG is a unique benefit we offer — and a great reason to join the AMA. These free member-only meetings take place on the last Wednesday of each month. We share the details of meetings through our membership list, our private LinkedIn group, and by special Invitation only. 

Industry-leading Mentorship Programs

AMA Toronto is again offering two quintessential mentoring programs for marketers, the Mentor Exchange and the Career Accelerator. Our mentoring programs are established, structured mentoring systems for exceptional marketers looking to take their career to the next level.

Entering its 10thyear, the Mentor Exchange is the longest-running, most successful mentoring program for mid-level marketers in Canada. TheCareer Accelerator program helps younger marketing professionals further their career under the mentorship of an experienced marketing professional. 

Advanced Education 

AMA has partnered again with the Schulich Executive Education Centre at York University to offer members significant savings on industry leading, university-level education in marketing communications. Take advantage of this opportunity to earn your Masters Certificate in Marketing Communications Leadership, or take other related programs to distinguish yourself. 

Connect With Me

In my role as chapter president I’ll be listening a lot to our members’ needs, furthering the mission of our organization, and growing the association. If you have suggestions or comments, please email me at 

I hope you’ll accompany me on this year’s journey by supporting AMA Toronto with your ideas and time, from now through 2020 and beyond.





Michelle Flynn

President, AMA Toronto

Michelle Flynn is also Client Partner at Architech, an innovative software and technology solutions company

AMA Toronto Board


Matt Chong


Matt Chong is the Vice President, Strategic Development and Partnership at Notable Life. As a seasoned strategist and consultant, Matt works with brands and agencies to help them better understand the young professional millennial audience in Canada. Matt is also the founder of e-commerce startup Chong Tea Co.

Michelle Flynn


As a Client Partner at Architech, I get the opportunity to work alongside The Dream Team, collaborating with best-in-class developers, designers, and managers to make products people love. Alongside delivery leaders, I leverage my extensive experience in both Sales and Marketing to evaluate clients’ needs and develop strategies that will accomplish their goals of digital transformation.

Miglena Nikolova


Miglena is a senior marketing and communications strategist with 20 years experience in technology, financial services and consulting. She is an expert in working closely with clients to understand their objectives, uncover deep insights about the business and the competitive environment, and design and execute high-impact campaigns.

Craig Lund


Craig Lund is a marketing and business development professional specialized in selling to the C-suite marketer. Having launched three businesses in the past 14 years in the Canadian & US Market for both Canadian based and Global B2B companies in media, consulting and marketing resource management, he has developed an affinity and passion for connecting the dots for the marketing community and proving opportunities for Mentorship.

Debbie Bolton


Debbie has spent over 25 years in brand consulting and advertising, helping numerous brands position themselves for success in the B2C, B2B and not-for-profit sectors. She has helped transform a multitude of organizations by developing and delivering differentiated brand experiences that are relevant and inspire customer and employee loyalty and advocacy.

Ruby Sohi


Ruby is a seasoned event and marketing professional with over 15 years of experience. She works closely with clients to develop event strategies that enhance brand awareness and create impactful experiences. As founder of Royal Blue Events Management, Ruby and her team have produced a variety of events including multi-city conferences, festivals, award galas, business development and launch events to name a few.

Mike Muyal


Mike is a trilingual, enthusiastic marketeer that enjoys problem solving while connecting with others on a personal level. Originally from Montreal, he grew up in consumer packaged and home goods industries working on many global, leading brands including Degree, Vaseline, Revlon, Levolor and Rubbermaid. He considers himself curious, inventive, competitive…and impatient to a degree, somewhat uncomfortable with the status quo.

Rob Maclean


Robert MacLean is an accomplished PR and corporate communications leader.  Focused on corporate reputation management, he creates communications strategies and campaigns for clients that elevate awareness, change perceptions and behaviour, and demonstrate stakeholder value.

Christopher Stathousis


Christopher is a strategic marketer for the digital age with deep digital experience, a strong foundation in consumer insights, and a consistent track record of elevating sales and marketing effectiveness for National, Global and Fortune 500 clients and their agencies in Canada, EMEA and the USA.

Yuval Roll



Want to stay up to date?

Subscribe to our newsletter