Welcome to our 2020/21 season.
I’m honoured and excited to be leading the AMA’s Toronto chapter this year. Together with our AMAzing Board of Directors, I am confident we will accomplish a lot in creating value for our marketing community.
AMA-Toronto has been serving and engaging marketers with opportunities to learn, connect, and grow for over 70 years. Our members work, teach and study in the field and have a passion for advancing our industry. Together we’re continuing to build an essential community for marketers, looking to access ideas and a network across North America.
Under immediate Past-President Michelle Flynn’s leadership, AMA-Toronto had a stellar year, hosting differentiated and unforgettable events like our Legendary Leadership series, signature CMO and Agency panels, and inducting new legends into Canada’s Marketing Hall of Legends. We also concluded the tenth year of Mentor Exchange, our industry-leading Mentorship program for mid and senior level professionals.
I am especially proud of our team as all of our accomplishments and programming come from the passion and dedication of over 70 volunteers. Unlike other marketing and professional organizations, we are run and supported solely through volunteers, and I want to give a huge shout out to each and every one of you! I am also incredibly grateful to our growing list of partners and sponsors for believing in us and making our work possible!
The year ahead will no doubt be challenging – COVID has impacted us in many ways. We have successfully pivoted to digital for both our programming and networking events. One of the surprising silver linings has been our expanded reach, and how we have been enabled to better integrate and leverage our sister Canadian chapter BCAMA and the global AMA network. Yet the imperative to transform does not end there. We have an opportunity to rethink and expand how we add value to the community, and to engage at an even deeper, more authentic level.
A key focus for me and our Board of Directors is to further strengthen the role our association plays in enhancing the diversity of our community and increasing representation across all our programs. AMA-Toronto is fully committed to diversity, equity, and inclusion. Our mission is to support meaningful careers and communities in marketing, which in turn spur economic growth and social progress that raise the standard of living for everyone. An explicit commitment to the values (and behaviors) in service of diversity, equity, and inclusion (DEI) is inherent and fundamental to the AMA mission.
AMA-Toronto has worked intentionally to increase the diversity amongst our Mentors and has built a diverse volunteer base and Board of Directors. Our welcoming community of marketers has long served as an onboarding launchpad for newcomers to Canada who, through our Mentor Exchange and Career Accelerator Mentorship programs, our networking meeting, education, volunteer opportunities, endorsements and even references, have leveraged AMA-Toronto to successfully integrate in the Canadian marketing industry. Our new partnership with ACCES Employment will only deepen this commitment. We have many such success stories to point to, and I am very proud of the role we have played in enhancing the diversity of our industry. We are living in a historic moment where there is a real focus, real momentum, and a real opportunity to make change happen! And I am excited to help drive this change!
Over the coming months, you will be hearing from us regularly through our Monthly Digest Newsletter highlighting all key activities and things we are excited about. I will also be launching an AMA-Toronto AMA (Ask me Anything) hour to stay in touch with you – for me, it is important to have regular and genuine conversations with all of our stakeholders – be it our volunteers, members, mentors or mentees, partners and sponsors, advisory council, students, new Canadians, and our legends – indeed, from all marketing professionals in our rich and dynamic community. Watch out for our kick-off session under our Events.
Our focus continues to be on what you have come to expect from us – Mentorship, Membership, Education, Legendary Leadership and signature events. We will also continue our successful MNG (Marketing Networking Group) series - offering free monthly networking events to all our members and also inviting the broader community. We will also be bringing you the incredible value that our international network of over 70 chapters brings – having the power and size of the AMA organization, with its rich history and thought leadership, professional accreditation and resources – that is something truly special.
Above all, our focus is on building and engaging our community – wherever you are in your marketing professional journey! We are stepping up our mission to LEARN, CONNECT, and GROW.
Let’s talk, let’s exchange ideas, let’s make change happen. Let’s work together to create an essential and inclusive community for marketers.
Onwards and upwards,
President, AMA Toronto
Miglena Nikolova is a senior marketing and communications strategist with over 20 years in the industry. Currently she is a Marketing Lead, Canada and Innovation Lead, North America at IBM.