As summer fades and we advance into September, I’d like to introduce myself and welcome you to our 2017/18 season.
As a long-time member, volunteer, and a proud alumnus of the AMA Mentor Exchange Program, I’m extremely excited to be heading up the American Marketing Association’s Toronto chapter this year!
AMA Toronto has long-delivered memorable events, whether it be creative networking events or educational panel discussions. In addition, we offer one of the best mentor exchange programs anywhere in the world, providing access to the best of the best in Toronto’s marketing community.
Another great benefit is that we are bigger than just Toronto, and even bigger than Canada. As part of the world’s largest international marketing organization, we have access to more than 70 chapters all over the globe, from Alaska all the way down to Mexico. Add to that, we are one of the longest-standing marketing organizations in the world. For over 60 years, AMA Toronto has been adding value to people’s careers and businesses. So, we must be doing something right! My goal this year is to build on these achievements and further enhance the value and benefits of AMA membership.
A key part of the new agenda will be developing engaging and purposeful programming for our community. We will increase focus on the topics that will provide you with the competitive advantage and zero in on the latest strategies and techniques, as well as the emerging technologies that drive them. We will also continue to strengthen the chapter’s signature programs — our renowned AMA Mentor Exchange program and our Marketing Hall of Legends property.
Aside from being the largest and the longest-standing marketing association in the world, I’ve come to believe that what truly distinguishes the AMA Toronto from other industry organizations is what I call “the human element.” We go beyond the simple business card exchange, and build meaningful working relationships with our members, providing a friendly environment where the industry’s top marketers are accessible and approachable.
It’s with this point of difference in mind that I invite you to please keep an eye on our special events calendar. Our monthly learning and networking events throughout the year provide great opportunities to explore what’s new in marketing and connect with many of our members, special guests, volunteers, as well as this year’s Board of Directors.
A list of the individuals serving on the new BOD and their roles can be viewed at: AMA Toronto Board.
I am very excited to be working with a wonderful team this year and look forward to achieving great things together. I’m also excited to work with our dedicated volunteers, partners, sponsors, and of course, the entire Toronto marketing community.
I look forward to seeing you at our next event!
President, AMA Toronto