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Daring to Break Conventions with Nancy Marcus and Arthur Fleischmann

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The American Marketing Association's Toronto Chapter is a not-for-profit community of volunteer marketers who have been creating opportunities for personal & business growth for more than 60 years.

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What we do

American Marketing Association’s Toronto Chapter is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years. Membership in AMA Toronto gives you an internationally recognized credential and access to the resources of the largest, internationally recognized marketing association with more than 20,000 members around the world.

Upcoming events

Daring to Break Conventions

Virtual 

03/10/2021

PURCHASE TICKETS

 

 

The Legendary Leadership Series provides AMA members and non-members the exclusive opportunity to access and be inspired Marketing Legends. Join the AMA Toronto on March 10 starting at 6:30 pm EST for our next Legendary Leadership Series event: Daring to Break Conventions. Moderated by Danielle Pinnock, Senior Marketing Manager at Architech, this event will be honouring Canada's Marketing Hall of Legends 2020 Inductee Nancy Marcus, along with past inductee Arthur Fleischmann. Be inspired during the Fireside Chat, then get up close with these Legends during our interactive breakout sessions as they cover Marketing Leadership and Career Development. You won't want to miss this! Reserve your spot today! 

 

 

Nancy Marcus

Nancy Marcus, 2020 Legend Inductee

Nancy Marcus is one of Canada’s most recognized marketing professionals in the consumer packaged goods (CPG) industry. Her keen strategic insights and superior, bold marketing innovations have made her an award-winning influencer for more than 40 years. She has had tremendous impact on how companies market their products in the CPG industry working collaboratively and cross functionally within the organization.


Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VPs to have a seat at the executive level. Most recently as Chief Marketing Officer at Kruger Products (with brands such as Cashmere, Scott's and SpongeTowels), she was the only female on the KPLP Management Team for more than a decade. Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability.

Read more about Nancy here.

 

 

Arthur Fleischmann, Group CEO, Ogilvy & john st. and WPP Country Manager

Arthur co-founded john st. advertising in 2001. After growing into one of Canada's top independent shops, john st. joined the WPP network in 2013. Over the next five years, john st. continued to thrive in winning creative accolades, Agency of the Year medals and new business. With over 150 employees and offices in Toronto and Montreal, john st. is one of WPP's largest and most successful brands in Canada.

 

In 2019 Arthur was promoted to Group CEO, overseeing the operations of john st., Ogilvy and Ogilvy Health Canada. In January 2021, Arthur added the role of Country Manager to help deliver WPP's extensive technology, CE&C and communications offerings to Canadian clients and improve collaboration among its agency brands. 

 

Arthur brings his sense-making skills, vision for innovative service and products and pursuit of building high-functional teams to some of Canada's most successful blue chip clients in retail, packaged goods, financial services, automotive and healthcare.

Read more about Arthur here.

 

 

ABOUT THE MARKETING HALL OF LEGENDS


Canada’s Marketing Hall of Legends was created to honour individual Canadians who have dedicated their  lives to the pursuit of excellence in the field of marketing and to inspire and build marketing leaders as well  as future legends. AMA Toronto developed the Legendary Leadership series to give the community direct  access to our inducted legends and learn their insights into the future of marketing and business. 

 

 

With special thanks to:


 

 

 

Presenting Sponsor Supporting Partner

 

 

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DEI Open Forum: A New Engagement Strategy

Virtual 

03/24/2021

CLICK HERE TO REGISTER!

 

We live in one of the most diverse cities in the world with over 250 ethnicities and 170 languages represented in the Greater Toronto Area. Yet as marketers, we recognize that we can do better in reflecting this diverse community in the companies we work for and within our own marketing community.

The AMA Toronto is hosting an open forum to get your feedback on how we can improve Diversity, Equity, and Inclusion (DEI) within the marketing industry in the GTA and at the AMA Toronto chapter. With your input, this interactive and engaging discussion will help identify gaps and blind spots in our industry AND concrete suggestions and solutions to address these gaps.

Join the American Marketing Association (AMA) Toronto’s first DEI Think Tank, moderated by Christine Andrew and facilitated by our very own board members. This is your opportunity to contribute to AMA Toronto’s DEI strategy as we look for ways to support our diverse member community.

 

We welcome both AMA members and non-members to attend, as this event is free for everyone! Please check in your inbox for your promo code.  

 
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Battle of the CMOs: B2B vs. B2C

Virtual 

03/31/2021

CLICK HERE TO REGISTER!

 

 

Debating: B2B and B2C marketing are entirely different disciplines.

 

AMA Toronto, in partnership with Empathy and Leger, are excited to invite you to Battle of the CMOs: B2B vs. B2C live debate.

 

Today, the definition of marketing is broader than ever before. Under its umbrella we’ve broadly delineated two mutations of the same discipline or perhaps two disciplines, entirely: Marketing to mass consumers (B2C) and marketing to other businesses (B2B). Business schools teach both under the same banner, but are they truly the same?

 

Join us for a night of lively debating on Wednesday, March 31st, 2021 at 5:30 - 7:00 PM.

 

 

The Debaters:

 

CON SIDE: Ilda Dinis, Senior Vice President, Customer Experience, Marketing & Innovation at Northbridge Financial Corporation

 

Ilda Dinis is the Senior Vice President of Customer Experience, Marketing & Innovation for Northbridge Financial, Canada’s leading commercial insurance provider and a proud member of the Fairfax Financial family. With over 20 years of experience, she is a passionate customer advocate and champion of building culture, brands and reputation through integrated and creative strategies.

 

In her current role, she is responsible for working with partners and colleagues from across the organization to continuously evolve and operationalize Northbridge’s customer strategy. Her most cherished role however is being the proud mother of two almost adult sons and a very needy chocolate lab.

 

She holds an Honours Bachelor of Arts from the University of Toronto and a joint Master of Communication Management from Syracuse and McMaster Universities.

 

 

PRO SIDE: Christopher Brockbank, Chief Commercial Officer at FIRMA Foreign Exchange

 

A Business Leader with 30+ years’ experience within the retail, financial services, media, telecommunications and consumer products industries. Recognized for driving exceptional results, strong organizational and planning abilities, balanced with excellent interpersonal and team development skills. Sought after to build or overhaul marketing programs and to develop new brands and dramatically improve marketing and corporate results. A solid reputation for being a key resource in the areas of strategic thinking, problem solving and program innovation while achieving financial performance goals.

 

Chris’ previous experience includes CMO/EVP Marketing roles at Sears Canada, Moneris, Just Energy and Sun Media, Quebecor Media. In addition, Chris also engaged in executive level marketing roles at Sirius Satellite Radio, Bell Canada/Bell Wireless, ICO Global Communications and Nortel Networks.

 

In addition to Chris’ vast wealth of knowledge and experience, he is also an Instructor at University of Toronto where he teaches Brand Management in the Continuing Education Program. Chris holds a “Chartered Marketing” Designation. Known for marketing strategy and customer advocacy, and strong belief in the art and science of Marketing. Chris is Co-Chair of the Brand Council for the Canadian Marketing Association and on the Board of Directors of Agilus Work Solutions.  Chris is currently completing his Directors Education Certification (ICD.D) with the Institute of Corporate Directors at Rotman.

 

 

Moderator:

 

Mo Dezyanian, President at Empathy Inc

 

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Latest news

Behind the Scenes with AMA Volunteers by Debbie Bolton

03/05/2021

Read about the many ways our volunteers lead AMA Toronto’s programs and our success

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Partner Profile: Lulu Marketing Communications

02/26/2021

When the pandemic hit last spring, AMA Toronto had to quickly transition events online, which meant more creative graphics demands than our team of volunteers could produce. That’s when AMA Toronto's partnership with Lulu Marketing Communications began.

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Canada’s Marketing Hall of Legends commits to equity, inclusion and diversity

02/26/2021

Canada’s Marketing Hall of Legends (CMHOL), one of the country’s most respected and renowned industry awards, is making changes to its 2021 program to help advance diversity, equity, and inclusion (DEI) within the marketing community. The reform is a part of AMA Toronto’s commitment to reflect, support, and amplify its diversified membership.

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Volunteer & Connect with your Professional Community

AMA volunteers have impact. They play an active part in Toronto’s business community, helping develop and deliver our programs. AMA has helped marketers connect, learn and grow to reach their potential for more than 60 years.

 

 

Connecting Talent with Opportunity

As a marketing job seeker the AMA Job Board provides you with the right tools to find the job you've been dreaming of. Here you can search for open marketing jobs, create an account to apply and manage your application(s), as well as set marketing "job al

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M5A 3S5

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