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Canada’s multicultural policy bolsters a blended mosaic of cultures, traditions and people. According to the 2006 Census, ethnic groups accounted for 16.2% of the country’s total population. How are Canadian marketers responding to the country’s changing demographic? What is the importance of embedding a multicultural marketing strategy within your organization? How can you effectively tap into these cultural markets to impact the bottom line?Come to the launch of the multicultural initiative…See More

Did you know over 50% of 18 to 24 year old Canadians have a smart phone, belong to a virtual social group and spend more time online than any other medium?  Further, over 76% of young adults are concerned with online privacy they are receptive to seeing ads targeted to their interests and are more likely to notice ads that are relevant. Understanding the relationship between young adults, media and brands is key to successfully engaging this audience.   Maura Hanley, President, BigReach…See More