Rachel Foster's Page

5 Keys to Marketing in the Green Economy

Highlights from the AMA Roundtable – The Many Faces of Green – What It Means for Today’s Brands The American Marketing Association (AMA) wrapped up its 2010–2011 roundtable series with The Many Faces of Green – What It Means for Today’s Brands. The panel explored how marketers can ensure their brands benefit from going green. Consumers are becoming more aware of how their actions impact the environment. Over 80% of Canadians want to reduce their environmental impact by dealing with companies…See More

Jun 17, 2011

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Rachel Foster posted a blog post

5 Ways to Build a Tribe Around Your Brand

Highlights from the AMA Roundtable – Tribal Voices: Marketing To and Through Our Most Loyal Customersby Rachel Foster The American Marketing Association (AMA) continued its 2010–2011 roundtable series with Tribal Voices: Marketing To and Through Our Most Loyal Customers. The panellists explored how marketers can identify and connect with their brand tribes – a formal or informal group of consumers who share the same passion and loyalty for a…See More

May 26, 2011

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Kate Taylor and Rachel Foster are now friends

Apr 13, 2011

Rachel Foster might attend Ayesha Masud's event

Annual Marketing Hall of Legends Gala at Roy Thomson Hall

April 14, 2011 from 5:30pm to 8:30pm

Celebrate an evening with the 2011 inductees at the 7th Annual Marketing Hall of Legends Gala. Join the marketing community at this upscale and elegant event, for an evening of dinner, awards show and ceremony.Buy your tickets today by contacting Dijana at debach@mandrake.ca. Your ticket will include a fabulous opportunity to join the 2011 inductees at an after party and to network with your peers. EVENING AGENDA:6:00 PM Networking Reception (see pricing below)7:00 PM …See More

Apr 12, 2011

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Rachel Foster is now friends with Melroy Coelho, Roberto Faria and Gil Katz

Apr 8, 2011

Rachel Foster is attending Ayesha Masud's event

Post Recession Boom: Best Practices in Travel and Tourism Marketing at Verity Club

March 24, 2011 from 7:30am to 10am

As the economy rebounds, there is an explosion of opportunities to look forward to within the travel industry. The emergence of new brands, new pricing, new destinations, new carriers, and savvy consumers conducting their own travel research and arrangements has caused the role of the travel agent and the competitive landscape to shift. But how has that affected the industry? Join us on March 24th to learn how the economic rebound is affecting industry leaders’ prospects and the changes they…See More

Mar 23, 2011

1 Comment

Rachel Foster left a comment for Kathryn Faubert

"Hi Kathryn, I'd like to learn more about the Affiliate Membership. Can you please send me some info and an application? Thanks! Rachel"

Mar 10, 2011

Kathryn Faubert left a comment for Rachel Foster

"Welcome Rachel! Hope to see you at our next event."

Mar 8, 2011

Rachel Foster is attending Ana Matic's event