Future Think: Engaging The Youth Consumer at Verity Club
November 17, 2011 from 7:30am to 10am
Did you know over 50% of 18 to 24 year old Canadians have a smart phone, belong to a virtual social group and spend more time online than any other medium? Further, over 76% of young adults are concerned with online privacy they are receptive to seeing ads targeted to their interests and are more likely to notice ads that are relevant. Understanding the relationship between young adults, media and brands is key to successfully engaging this audience. Maura Hanley, President, BigReach…See More
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