Using GREEN as a Marketing Strategy at Verity Club
June 9, 2011 from 7:30am to 10am
As consumers become more conscious about the impact their actions have on the environment, marketers need to understand how this will influence consumers' decision-making and purchasing behaviour; and, while savvy consumers actively look for ways to reduce their carbon footprint, many organizations are feeling compelled to revisit their green initiative strategies because of consumer demand, and as new regulatory requirements are unveiled.With the words "Fair Trade", "CSR" (Corporate Social…See More






Comment Wall (1 comment)
You need to be a member of AMA Toronto to add comments!
Join AMA Toronto