Julie Klein's Page

Marketing professionals are learning that to take advantage of the rapid growth and change in social media they must successfully collaborate with other business groups like never before. Social media has immediate implications for legal, finance, IT, R&D, the C-Suite and even HR. Getting your new social media initiative approved can be a challenge... and even after it has been approved, the biggest challenge is how to implement it. On September 26, AMAs Social Media special interest…See More

Shopper marketing has become more than “in-store”; it often includes integrated campaigns that reach well beyond the aisles. The further back we reach into a purchaser’s decision-making process, the more similar the shopper and consumer become.What can shopper marketers and consumer marketers learn from each other? Delve into the evolving field of shopper marketing and engage experts on questions like:How useful is the distinction between a “shopper” and a “consumer”?How can brands and…See More