Judy Lee's Page

Join AMA Toronto for a night of "speed-dating" to match volunteers to volunteer opportunities. Craig Lund, AMA Toronto President and the AMA Executive team are hosting a Volunteer Night for you on Monday, January 23rd from 6:00-9:00 PM at 18 King Street East, Mezzanine Level.   Come out to mix and mingle with AMA Executives and Volunteers. Why?This is your opportunity to network and connect with Toronto's Marketing and Business community.We are seeking enthusiastic volunteers in a number of…See More

Did you know over 50% of 18 to 24 year old Canadians have a smart phone, belong to a virtual social group and spend more time online than any other medium?  Further, over 76% of young adults are concerned with online privacy they are receptive to seeing ads targeted to their interests and are more likely to notice ads that are relevant. Understanding the relationship between young adults, media and brands is key to successfully engaging this audience.   Maura Hanley, President, BigReach…See More

As consumers become more conscious about the impact their actions have on the environment, marketers need to understand how this will influence consumers' decision-making and purchasing behaviour; and, while savvy consumers actively look for ways to reduce their carbon footprint, many organizations are feeling compelled to revisit their green initiative strategies because of consumer demand, and as new regulatory requirements are unveiled.With the words "Fair Trade", "CSR" (Corporate Social…See More

Shopper marketing has become more than “in-store”; it often includes integrated campaigns that reach well beyond the aisles. The further back we reach into a purchaser’s decision-making process, the more similar the shopper and consumer become.What can shopper marketers and consumer marketers learn from each other? Delve into the evolving field of shopper marketing and engage experts on questions like:How useful is the distinction between a “shopper” and a “consumer”?How can brands and…See More