Janine Flaccavento's Page

Did you know...94% of Canadians belong to some type of loyalty programCanadians have the second highest participation rate globally Did you also know....  Nearly 70% have lost interest in participating in at least one of their reward programs60% of reward program members feel that loyalty programs could do a better job communicating While loyalty programs are not new, these statistics imply that the growing competition for consumers’ attention requires Canadian marketers to be more innovative…See More

Unless you have been sleeping under a rock, you will have noticed the world has changed in the past 5 years (let alone the past 10, 20 or 50).  So why are many marketers looking for insights in the same old ways, to plug into the same old models, and making the same old assumptions? Join Patrick Gladney, Group Head, Research and Insights, SMG and John McGarr, President, Fresh Squeezed Ideas as they share advances in our understanding of behaviour and decision making, how insights are collected…See More