Deb McKenzie's Page

This short film illustrates the power of words to radically change your message and your effect upon the world. At Purplefeather we provide powerful, optimis...

Shopper marketing has become more than “in-store”; it often includes integrated campaigns that reach well beyond the aisles. The further back we reach into a purchaser’s decision-making process, the more similar the shopper and consumer become.What can shopper marketers and consumer marketers learn from each other? Delve into the evolving field of shopper marketing and engage experts on questions like:How useful is the distinction between a “shopper” and a “consumer”?How can brands and…See More

An AMA first, this bootcamp is a true hands-on experience, all participants, bring your laptops! This full day course will equip you to confidently incorporate digital into your marketing budget.Designed for mid-level marketers in a digital role, this bootcamp will provide you with practical tools that will have you leaving with a template that you can leverage in your organization.Integrating Digital into your Marketing Plan course will be a deep-dive experience. Participants will be equipped…See More

Maybe you’ve heard them. Social media can’t be measured. My target doesn’t use social media. Social media doesn’t drive traffic. Social media has changed the way we communicate and interact in our personal and professional lives; but until recently, social media was misunderstood by many and its benefits were unclear. Businesses viewed social media as:A distraction from workAn unnecessary business toolTechnology only used by  teenagers However, since its inception, social media has gained…See More

Celebrate an evening with the 2011 inductees at the 7th Annual Marketing Hall of Legends Gala. Join the marketing community at this upscale and elegant event, for an evening of dinner, awards show and ceremony.Buy your tickets today by contacting Dijana at debach@mandrake.ca.  Your ticket will include a fabulous opportunity to join the 2011 inductees at an after party and to network with your peers. EVENING AGENDA:6:00 PM            Networking Reception (see pricing below)7:00 PM           …See More

AMA Toronto is hosting again its highly successful Power Mentoring event on Thursday April 14, 2011 as the pre-event to Marketing Hall of Legends Gala. The event is designed to bring together emergent marketers to connect with today’s leaders in one night, helping to lay the foundation for professional development.  The "power dating" model will be used to allow for as many conversations as possible in "shifts" of quick meetings. We are accepting applications for our next event. To apply…See More