Craig Lund's Page

An AMA first, this bootcamp is a true hands-on experience, all participants, bring your laptops! This full day course will equip you to confidently incorporate digital into your marketing budget.Designed for mid-level marketers in a digital role, this bootcamp will provide you with practical tools that will have you leaving with a template that you can leverage in your organization.Integrating Digital into your Marketing Plan course will be a deep-dive experience. Participants will be equipped…See More

Tribal marketing is a strategy that attempts to create social groups or communities that are centred on a product or service.  It takes old-fashioned 'word-of-mouth' and makes it more powerful than ever.  At its most basic definition, a brand tribe is a formal or informal group of consumers who share the same passion and loyalty for a brand. The majority of these consumers use the power of social networking to its full advantage. What people really want is the ability to connect to each…See More

Maybe you’ve heard them. Social media can’t be measured. My target doesn’t use social media. Social media doesn’t drive traffic. Social media has changed the way we communicate and interact in our personal and professional lives; but until recently, social media was misunderstood by many and its benefits were unclear. Businesses viewed social media as:A distraction from workAn unnecessary business toolTechnology only used by  teenagers However, since its inception, social media has gained…See More

Celebrate an evening with the 2011 inductees at the 7th Annual Marketing Hall of Legends Gala. Join the marketing community at this upscale and elegant event, for an evening of dinner, awards show and ceremony.Buy your tickets today by contacting Dijana at debach@mandrake.ca.  Your ticket will include a fabulous opportunity to join the 2011 inductees at an after party and to network with your peers. EVENING AGENDA:6:00 PM            Networking Reception (see pricing below)7:00 PM           …See More

As the economy rebounds, there is an explosion of opportunities to look forward to within the travel industry.  The emergence of new brands, new pricing, new destinations, new carriers, and savvy consumers conducting their own travel research and arrangements has caused the role of the travel agent and the competitive landscape to shift.  But how has that affected the industry?  Join us on March 24th to learn how the economic rebound is affecting industry leaders’ prospects and the changes they…See More