Digital has rapidly changed the way consumers relate to brands; for advertisers to respond, they arguably need to move on from the question of „Why Digital?” and start to ask “How Digital?”. Many of today‟s most successful integrated marketing campaigns have achieved their impact through building their strategies around the potential of digital from the start.
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The digital industry is awash with acronyms, abbreviations and its own unique terminology.
Get a handy guide to help you untangle the language of the online advertising world.
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You may be wondering where online advertising fits into your overall marketing mix?
Most leading advertisers are taking an integrated approach. They keep doing what works, whether that’s television commercials, newspaper ads, billboards or some other advertising vehicle, while adding digital elements to support their existing marketing plan.
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