Mentoring & Education

AMA Toronto. Providing marketers the resources, information, training and knowledge necessary to outperform.

Mentor Exchange responds to the need for external mentoring; taking it outside of the corporate doors.

 

The program matches over 50 top Canadian marketing executives and business leaders who have committed to form mentoring relationships that will enable the exchange of knowledge with the next generation of talent. The intention is to help create future Legends in an organized, systematic approach. Mentors participating in this program are from companies such as: Indigo Chapters, RBC Financial Group, Loblaw Companies Limited, CTV and Sick Kids Foundation.

Education programs

Masters certificate in marketing leadership

Canada’s first and only customizable University-level certificate program in Marketing endorsed by the Toronto Chapter of the American Marketing Association. Complete it in as little as six months or up to three years. Whatever works best with your busy schedule.

SEEC personalized learning path - Marketing Leadership

This learning path is specially designed for marketing, product, brand and account managers with several years of experience.  Participants will develop the marketing management skills that will enable them to drive performance in their organization, and also help them to become effective leaders and communicators.  This program is Canada’s first and only university level certificate program that is endorsed by the Toronto Chapter of the American Marketing Association.

Partner resources

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Digital Advertising: How do you do it?

Digital has rapidly changed the way consumers relate to brands; for advertisers to respond, they arguably need to move on from the question of „Why Digital?” and start to ask “How Digital?”. Many of today‟s most successful integrated marketing campaigns have achieved their impact through building their strategies around the potential of digital from the start.

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Digital Glossary of Terms

The digital industry is awash with acronyms, abbreviations and its own unique terminology.
Get a handy guide to help you untangle the language of the online advertising world.

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Microsoft Advertising: Digital Academy

Digital has rapidly changed the way consumers relate to brands; for advertisers to respond, they arguably need to move on from the question of „Why Digital?” and start to ask “How Digital?”. Many of today‟s most successful integrated marketing campaigns have achieved their impact through building their strategies around the potential of digital from the start.

Download