As times change and competition grows, senior marketers need to employ an ever broader skill set. This no doubt includes technology, as well as several less obvious disciplines like anthropology, psychology, sociology, and/or neuroscience.
Among other interesting topics, this event will aim to explore:
– How marketers can leverage a variety of disciplines to better understand their customers
– How individuals and organizations can improve the ROI of their marketing spend
– How employees can better migrate, navigate, and educate their organizations about new disciplines
– How prospective employees can effectively position themselves to be hired by their desired companies
Speaker and ticket details to follow.