The Impact of the #MeToo Movement on Marketing
Event Time: 5:30 pm to 8:30 pm
2017 has been the year for social activism, especially when it comes to women. "Me Too" (or "#MeToo", with local alternatives in other languages) spread virally in October 2017 as a two-word hashtag used on social media to help demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace.To date, there have been millions of tweets and facebook posts, hundred of thousands of instagram posts within the past 4-5 months.
What has been fascinating to see is how social media played its role in the growth of the #MeToo movement and how brands have responded to it - or not. One very important reason brands have been so switch to address this movement is because of the enormous power social media gives consumers.
Social media is the main line of communication between companies and brands - and the personification of business through social media has provided companies with the opportunity to build meaningful one-on-one interactions with consumers through customer service, brand love (aka love marks) and marketing. Customers are also demanding to know where brands stand on social issues and what they’re doing about things. Brands have been leveraging social media data and analytics to craft responses to show they’ve listened to the voices speaking up and in some cases, have embedded their position into their marketing campaigns. The impact has been significant.
Within this context, the AMA is presenting ‘The Impact of the #MeToo Movement’ on Marketing’. Our panelists (to be confirmed) will discuss and debate how local and global brands are reacting to this movement to strengthen their relationships with customers - and also looking at some brands who have turned a blind eye to the movement.
6:00 PM - 6:10 PM
6:15 PM - 7:15 PM
7:15 PM - 7:40 PM
Open discussion with audience / Q&A
7:45 PM - 7:50 PM
7:50 PM - 8:20 PM
End of event