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DTSTART:19700101T000000
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BEGIN:VEVENT
UID:4606668:Event:28109
DTSTAMP:20120518T043432Z
SUMMARY:The Changing Face of Research and Implications for Marketers: 
  You're not in an interview anymore, Dorothy.
DESCRIPTION:Unless you have been sleeping under a rock, you will have 
 noticed the world has changed in the past 5 years (let alone the past 
 10, 20 or 50).  So why are many marketers looking for insights in the
  same old ways, to plug into the same old models, and making the same 
 old assumptions?\n \nJoin Patrick Gladney, Group Head, Research and I
 nsights, SMG and John McGarr, President, Fresh Squeezed Ideas as they 
 share advances in our understanding of behaviour and decision making, 
 how insights are collected in a fully digitized world and the new tool
 s and opportunities smart marketers need to be on top of to really und
 erstand their audiences.  If you don’t understand narratology, gami
 fication and how to leverage online advocacy, you need to attend this 
 session.\nCost*:     \n$ 80 Non-members\n$ 50 Members\n$ 30 Stude
 nts\n*includes applicable taxes\n\n\nFor more information visit http:/
 /www.ama-toronto.com/events/the-changing-face-of-research-and-implicat
 ions-for-marketers-you
DTSTART;TZID=America/Anguilla:20120216T173000
DTEND;TZID=America/Anguilla:20120216T200000
CATEGORIES:marketing, planning, sig
LOCATION:Rosewater
WEBSITE:http://maps.google.ca/maps?q=19+toronto+street,+toronto+on&rls
 =com.microsoft:en-ca:IE-SearchBox&oe=UTF-8&rlz=1I7GGHP_enCA432&redir_e
 sc=&um=1&ie=UTF-8&hq=&hnear=0x89d4cb324819dc7f:0x1b5e1b9a9ca9f502,19+T
 oronto+St,+Toronto,+ON+M5C+2R1&gl=ca&ei=PNIVT9LjBtS_gAfeo5i-Aw&sa=X&oi
 =geocode_result&ct=title&resnum=1&ved=0CCIQ8gEwAA
URL:http://maps.google.ca/maps?q=19+toronto+street,+toronto+on&rls=com
 .microsoft:en-ca:IE-SearchBox&oe=UTF-8&rlz=1I7GGHP_enCA432&redir_esc=&
 um=1&ie=UTF-8&hq=&hnear=0x89d4cb324819dc7f:0x1b5e1b9a9ca9f502,19+Toron
 to+St,+Toronto,+ON+M5C+2R1&gl=ca&ei=PNIVT9LjBtS_gAfeo5i-Aw&sa=X&oi=geo
 code_result&ct=title&resnum=1&ved=0CCIQ8gEwAA
CONTACT:
ORGANIZER;CN="Catherine White":http://www.ama-toronto.com/profile/Cath
 erineWhite
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 1860grqbOstAb/mpsig.jpg
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Janine F
 laccavento":http://www.ama-toronto.com/profile/JanineFlaccavento
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Catherin
 e White":http://www.ama-toronto.com/profile/CatherineWhite
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=TENTATIVE;RSVP=TRUE;CN="Sonya Y
 oung":http://www.ama-toronto.com/profile/SonyaYoung
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