The Changing Face of Research and Implications for Marketers: You're not in an interview anymore, Dorothy.

Unless you have been sleeping under a rock, you will have noticed the world has changed in the past 5 years (let alone the past 10, 20 or 50).  So why are many marketers looking for insights in the same old ways, to plug into the same old models, and making the same old assumptions?

Join Patrick Gladney, Group Head, Research and Insights, SMG and John McGarr, President, Fresh Squeezed Ideas as they share advances in our understanding of behaviour and decision making, how insights are collected in a fully digitized world and the new tools and opportunities smart marketers need to be on top of to really understand their audiences.  If you don’t understand narratology, gamification and how to leverage online advocacy, you need to attend this session.

Cost*:     

$ 80 Non-members

$ 50 Members

$ 30 Students

*includes applicable taxes