• Event Time:
  • Location: Bensimon Byrne (225 Wellington Street West)

A Fireside Chat with Scotiabank Chief Marketing Officer John Doig

What does it take to land one of the top marketing jobs in the country?  If you ask Scotiabank EVP & CMO, John Doig, he will tell you about the incredibly strong mentors in his life who have guided him throughout his career.

More and more, we continue to learn about the value of mentorship and how it can truly impact positive change in personal and career growth.  As companies continue to tighten the reigns on training and development budgets, more individuals are seeking people and places to help them with their professional growth.

AMA Toronto’s Mentor Exchange is pleased to present a fireside chat with John Doig in a guided conversation with Schulich Executive Education Centre’s Doctor Alan Middleton.

In addition to learning about John’s journey to becoming Scotiabanks’ Chief Marketer, we will also save some time for you to ask him a few questions and network with other marketing professionals.

This after-work event will take place at the Agora in the new offices of Bensimon Byrne. The space is designed for sharing both ideas and stories.

Attendees will also learn about AMA Toronto’s Mentor Exchange program and how to get involved.

Wine and Light appetizers will be served.

 

Keynote Speaker

John Doig, Executive Vice President & Chief Marketing Officer of Scotiabank and SCENE –  John is Executive Vice President and Chief Marketing Officer. He was appointed to this position on December 1, 2015. As the Chief Marketing Officer, he is responsible for all global marketing, philanthropic donations, and corporate social responsibility across Scotiabank and is the Chief Executive Officer of SCENE.

John joined the Bank in 1998 and has held progressively senior positions in wealth management, marketing, and retail banking. He brings a Bank-wide perspective to his marketing role, having held the positions of: Regional Senior Vice President, Toronto Region, Retail banking; Senior Vice President, Marketing, Canada; Managing Director & Head, Scotia Private Client Group, Canada; and Managing Director of International Brokerage.

John attended the University of Toronto and is a graduate of the Ivey Executive Program – University of Western Ontario. He sits on the board of Hot Docs, and the board of the Prince’s Canadian Responsible Business Network.

John and his wife Carrie have three sons – Riley, Cuan, and Owen.

 

 

Moderator

Alan C. Middleton PhD, Executive Director at Schulich Executive Education Centre & Assistant Professor of Marketing at Schulich School of Business, York University – His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency in the UK, Canada and Japan concluding as President/CEO of JWT Japan and Executive Vice President and a Board Director of the worldwide company.

His 25 year academic career includes teaching at the Rutgers Graduate School of Business in the US, leading business schools in Argentina, China, India, Russia and Thailand, and currently the marketing faculty at the Schulich School of Business.  In 2001 he took over as Executive Director of the Schulich Executive Education Centre which runs non-degree programs for over 10,000 executives and managers a year domestically and internationally.

Alan co-authored the books “Advertising Works II”, and “Ikonica – A Fieldguide to Canada’s Brandscape”, and has numerous papers and book chapters published. He is a co-founder of the ‘Cassie’ advertising awards, is a member of the Canadian Marketing Hall of Legends , a holder of the ACA Gold Medal for contribution to the marketing industry, the Queen Elizabeth II Diamond Jubilee Medal for service to the literacy movement, and International Association of Business Communicators Toronto Communicator of the Year award.

 

Schedule:

Thursday, February 16, 2017
5:30pm-6:15pm – Registration, Drinks and Networking
6:15pm-7:00pm –Discussion
7:00pm-7:15pm – Q & A
7:15pm-8:30pm – Closing Remarks and Networking

Venue:
Bensimon Byrne
225 Wellington Street West
Toronto, Ontario
M5V 3G7

Follow this event on Twitter: @amatoronto – #AMAevents