Marketing Boot Camp: Integrating Digital into your Marketing Plan

An AMA first, this bootcamp is a true hands-on experience, all participants, bring your laptops! This full day course will equip you to confidently incorporate digital into your marketing budget.

Designed for mid-level marketers in a digital role, this bootcamp will provide you with practical tools that will have you leaving with a template that you can leverage in your organization.

Integrating Digital into your Marketing Plan course will be a deep-dive experience. Participants will be equipped with the critical social media and digital marketing tools for today in order to successfully meet the challenges of tomorrow. Learn about the full spectrum of digital properties, including Search and how you can leverage them to deliver value to your organization or your client.
 
Top 3 Take-Away:

• Learn the full spectrum of possibilities that are digital
• Create an actionable plan for applying best practices in digital platforms
• Build a metrics program to effectively highlight the results of digital marketing

Learning Objectives:

• Learn the language of digital
• Understand the digital options available and how to best leverage them
• Leveraging Search as part of your integrated media plan
• Making the most of technology, using targeting to improve efficiency
• Improve marketing performance and profitability with ROI scenario
• Creating an effective plan for large and small budgets
• Map funnel stages in the marketing and sales cycle to improve targeting, lead quality, and integration
• Understand how to address key challenges and internal barriers
• Recognize and avoid common mistakes

Industry-leading panellists:

 
Dr. Alan Middleton, Executive Director, Schulich

Shane Wagg, Principal, SearchTactix

Mike O’Sullivan, Ad Platforms and Strategy Lead, Microsoft Advertising

Andrew Assad, Chief Storyteller, Microsoft Advertising

John Gareau, Account Director, Wunderman

Facilitator:  Alan Kay, The Glasgow Group

Included:   

Continental Breakfast, Lunch and Breaks
Workbook and Case Studies
Networking Opportunities
Connections to Toronto's marketing and business communities

Cost*:       

$299 Members

$399 Non-Members

*Prices include taxes

Who Should Attend?

A MUST for any marketer interested in learning how to integrate digital marketing into a holistic and effective marketing plan.