Loyalty Marketing – The battle for consumer attention and advocacy

Did you know...

• 94% of Canadians belong to some type of loyalty program
• Canadians have the second highest participation rate globally

Did you also know....  

• Nearly 70% have lost interest in participating in at least one of their reward programs
• 60% of reward program members feel that loyalty programs could do a better job communicating

While loyalty programs are not new, these statistics imply that the growing competition for consumers’ attention requires Canadian marketers to be more innovative than ever and engage on a deeper level.

Join us to hear a panel of Canada’s top loyalty leaders share their thoughts, challenges, and successes with leveraging customer loyalty programs. The discussion will be moderated by Marketing Magazine’s Editor-in-Chief, Tom Gierasimczuk and will begin with a re-cap from  Maritz Canada’s “Maritz Insights: The Loyalty Report 2012” on key insights and lessons from their research study of 4,000 consumers.

Panel:

Jennifer Hawkins - VP & General Manager - Consumer Products and Partnerships - Amex Bank of Canada

Bryan Pearson - President and CEO - LoyaltyOne

Richard Thomas - Divisional Vice-President -Financial Services, Sears Financial

Michelle Ubell - Executive Vice President - Maritz Loyalty Marketing

Moderator:

Tom Gierasimczuk - Editor-in-Chief - Marketing Magazine

Included:

Continental Breakfast

Networking opportunities with Toronto's Marketing and Business community

Cost:     

$ 80 Non-members

$ 50 Members

$ 30 Students

*includes applicable taxes