Social influencers have become a significant tool to have in your shopper marketing toolbox. From launching new products to attracting new audiences, the roles influencers play along the path to brand awareness, purchase consideration and final purchase is changing (and growing). Social influencers have changed the way brands, creative agencies, and everyone in between look to break through the advertising clutter to connect with end consumers.
The AMA Toronto has brought together a panel of influencer marketing experts from both agencies and brands to discuss the impact of Influencer Marketing on their organizations, the trends for 2017, and the steps they have taken to secure the perfect influencer.
Sarah Bugeja, Marketing Manager at Loblaw Digital – Sarah is a well-rounded marketing professional with 7+ years of experience both creating and implementing digital strategies across affiliates, paid search, paid social, display and SEO. She currently leads a team at Loblaw Digital that manages all paid online media for Joe Fresh, beautyBOUTIQUE.ca and Click Collect (Loblaw, Superstore & Zehrs). Prior to joining Loblaw, she worked at some of Canada’s other major retailers including Walmart and Indigo.
Sarah is also currently Co–Chair for the annual charity event Get Lit – in support of First Book Canada, an organization focused on providing books to children who need them most. She’s also a huge Raptors fan and can be caught playing soccer at a field near you.
Graham Robertson, President & CMO at Beloved Brands Inc. – Graham Robertson has become one of the voices of today’s brand leaders. Graham spent 20 years in Brand Management leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising up to VP Marketing. In his career, he has won numerous Advertising and Innovation awards. Graham played a major role in helping Pfizer win Marketing Magazine’s “Marketer of the Year” award.
Graham started Beloved Brands believing he could make brands stronger and brand leaders smarter. Graham will challenge you and your team to think differently and strategically. The Beloved Brands robust client roster has included the NFL Players Association, Reebok, Acura, Shell, Jack Link’s, 3M, Melitta, Capital One and Pfizer.
Michelle Slater, Head Of Business Marketing at Twitter Canada – Michelle Slater is an award-winning marketer, with 17 years of leadership experience in strategy development, consulting, and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences.
As the Head of Business Marketing at Twitter Canada, Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans. Prior to joining Twitter, Michelle pioneered social media marketing at RBC. Michelle is an avid runner and volunteers at the Toronto Humane Society.
Richard Wong, VP Marketing at #Paid – Richard Wong is the VP Marketing at #paid, the world’s leading influencer marketing platform for authentic brand collaborations. He is a seasoned, classically trained marketer who came from the world of CPG marketing and moved into the tech world, including launching and growing Google’s source for insights, trends, and research in digital marketing, Think with Google. He also teaches the digital marketing classes at Canadian tech schools, RED Academy and Brainstation.
Fatima Zaidi, VP Business Development at Eighty-Eight Agency – Fatima Zaidi has had over eight years of experience in Business Development, Marketing, Sales, and strategy. Her expertise in sales effectiveness and partnerships led her to the role as VP of Business Development for 88 Creative, a Toronto-based creative communications agency. Prior to 88 Creative she was Head of Business Development at Rent frock Repeat and was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide. She also took ownership of the management of the sales and corporate strategy functions. Fatima is a fashion commentator for Global News and was named one of marketing magazines top 30 under 30 marketers and brand developers for 2016.
*This event is officially SOLD OUT! Check out our next event in April.
Tuesday, March 21, 2017
5:30pm – 6:30pm – Registration, drinks, and networking
6:30pm – 8:00pm – Panel Discussion and Q&A
8:00pm – 8:30pm – Closing remarks and networking
Twitter Canada Head Office
King West Village, Toronto
**Please check your tickets for the exact address and directions to the venue.
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