How to launch and implement a Social Media Initiative

Marketing professionals are learning that to take advantage of the rapid growth and change in social media they must successfully collaborate with other business groups like never before.

Social media has immediate implications for legal, finance, IT, R&D, the C-Suite and even HR.

Getting your new social media initiative approved can be a challenge... and even after it has been approved, the biggest challenge is how to implement it.

On September 26, AMAs Social Media special interest group will be hosting an event with representatives from key business areas to share their stories and lessons they learned while executing their social media initiatives amidst a complex and dynamically evolving marketplace.

This event is a great opportunity to network with your peers, build new contacts and harness ideas on best practices for launching social media initiatives. Gain the confidence to create consensus towards your plan and ultimately C-Suite approval.

Panellists:

KPMG - Eliot Johnson, Senior Manager, Social Media
@eliotjohnson

Toyota & Saatchi - Shannon Hunter, Social Media Community Manager
@Shananigans5

Edelman - Dave Fleet, Vice President, Digital
@davefleet

DealFind - Andrew Panterescu, Social Media Specialist
@Pantstotherescu

Sears - Indar Chanicka, Online Community Manager
@ichanic

Moderator:
Debbie Horovitch, Owner Social Sparkle & Shine; Toronto Star Community Blogger for the Eglinton-Lawrence riding
@Sparkle_Agency

Cost:
$ 45 Non-Members
$ 25 Members
$ 20 Students

Space is limited!