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DTSTART:19700101T000000
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UID:4606668:Event:24106
DTSTAMP:20120518T043141Z
SUMMARY:Future Think: Engaging The Youth Consumer
DESCRIPTION:Did you know over 50% of 18 to 24 year old Canadians have 
 a smart phone, belong to a virtual social group and spend more time on
 line than any other medium?  Further, over 76% of young adults are co
 ncerned with online privacy they are receptive to seeing ads targeted 
 to their interests and are more likely to notice ads that are relevant
 . \nUnderstanding the relationship between young adults, media and br
 ands is key to successfully engaging this audience.   Maura Hanley, 
 President, BigReach Learning, will share highlights from the recent FA
 CESofCHANGE study that looked at the digital, social and cross media
  habits of today's young adults.  Following the overview, the roundta
 ble panel will share real world experiences in creating programs and R
 OI for brands that reach this connected, media savvy group.\n \nRoun
 dtable Panellists:\nYvette Bernard - Manager, Interactive Media, Retai
 l Division, Oxford Properties Group\nBrad Ford - President, Contiki\nS
 tephen Henrik - Director, Mobile Business Planning & Partnerships, Th
 e Globe and Mail\nKal Irani - Director of Marketing, Rogers Communicat
 ions Inc.\nLeanne Nicolle - Director, Corporate Partnerships & Youth E
 ngagement, Plan Canada\nSuzanne Tyson - President, Student Awards Inc
 .\n \nModerated By:\nCraig Lund - President of AMA Toronto and Marke
 ting Talent Inc.\n \nIncludes: Continental Breakfast\n       Â
  Â Â Â Â Â Â Â Â Â  Networking Opportunites\n \nCost*:  $80 Non-Mem
 bers           $50 Members           $30 Student
 s\n  *Includes applicable taxes.\n \n\n\n\nFor more information vis
 it http://www.ama-toronto.com/events/future-think-engaging-the-youth-c
 onsumer
DTSTART;TZID=America/Anguilla:20111117T073000
DTEND;TZID=America/Anguilla:20111117T100000
CATEGORIES:roundtable
LOCATION:Verity Club
WEBSITE:
URL:
CONTACT:
ORGANIZER:
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Judy Lee
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Csilla K
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Trina Hi
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Ayesha M
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