Future Think: Engaging The Youth Consumer

Did you know over 50% of 18 to 24 year old Canadians have a smart phone, belong to a virtual social group and spend more time online than any other medium?  Further, over 76% of young adults are concerned with online privacy they are receptive to seeing ads targeted to their interests and are more likely to notice ads that are relevant. 

Understanding the relationship between young adults, media and brands is key to successfully engaging this audience.   Maura Hanley, President, BigReach Learning, will share highlights from the recent FACESofCHANGE study that looked at the digital, social and cross media habits of today's young adults.  Following the overview, the roundtable panel will share real world experiences in creating programs and ROI for brands that reach this connected, media savvy group.

Roundtable Panellists:

Yvette Bernard - Manager, Interactive Media, Retail Division, Oxford Properties Group

Brad Ford - President, Contiki

Stephen Henrik - Director, Mobile Business Planning & Partnerships, The Globe and Mail

Kal Irani - Director of Marketing, Rogers Communications Inc.

Leanne Nicolle - Director, Corporate Partnerships & Youth Engagement, Plan Canada

Suzanne Tyson - President, Student Awards Inc.

Moderated By:

Craig Lund - President of AMA Toronto and Marketing Talent Inc.

Includes: Continental Breakfast

                  Networking Opportunites

  *Includes applicable taxes.