The digital age has changed how marketers reach consumers and how consumers experience brands. Embracing innovation to offer new and exciting ways for consumers to interact with your brand has never been more important. But should brands be cautious on how much they invest in emerging technologies? How have brands successfully integrated new technologies into their overall marketing strategy? What type of material impact can technology have on the overall business?
AMA Toronto will be hosting an event that addresses these questions, and more. You will be hearing from brands that have used emerging technologies and tech experts who have helped clients implement the right strategy for their brand.
Josh Kolm, News Editor from Strategy
Laura Pearce, Head of Consumer Marketing at Twitter – Laura Pearce is the Head of Consumer Marketing for Twitter Canada. In her role, she is responsible for connecting Canadian consumers to what’s happening in the world via Twitter. She leads all marketing initiatives to consumers in Canada, from brand to campaign marketing, performance buying and marketing partnerships.
Prior to joining Twitter Canada, Laura held senior marketing and digital content roles with prominent media and publishing companies, including Blue Ant Media, AOL Canada, Canwest (now Postmedia) and Auto Trader. Laura is an active contributor to the Canadian Marketing Association, chairing and sitting on advisory boards of several conferences and as a judge and, most recently, a presenter at the annual CMA Awards.
Laura lives in Toronto and has 2 children. She has a degree in literature and enjoys reading and is an avid skier and runner.
Tanbir Grover, VP of E-commerce and Omni Channel at Lowe’s Company Canada – Tanbir Grover is the Vice President, eCommerce & Omnichannel for Lowe’s Canada. He joined Lowe’s in the summer of 2012, to lead and establish Lowes.ca as a comprehensive destination for home improvement products and inspiration. Prior to joining Lowe’s, Tanbir was the Director of eCommerce at The Hudson’s Bay Company where he successfully launched the site and was instrumental in its growth and success. Tanbir has also worked for Sears Canada in managing their online business and has a diverse set of experiences through his work with Coca-Cola and Bombardier. With an Honours Degree in Commerce from McMaster University and an MBA from the Rotman School of Management at the University of Toronto, Tanbir is a well-known and well-respected advocate of Canada’s emerging eCommerce industry.
Fatima Zaidi, VP of Business Development at Eighty-Eight Agency – Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness, and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Prior to Eighty-Eight she was Head of Business Development at retail company Rent frock Repeat (who were on Dragons Den in Season 7) and was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide. Fatima is a commentator for Global News, chair for the DYPB conference, content writer for Globe & Mail, BetaKit, and Huffington Post. She was named Marketing Magazines top 30 under 30 marketers and brand developers for 2016.
Alice Watt, Senior Marketing Director at RBC – Alice Watt is responsible for bringing large-scale innovations and advertising platforms in Personal Banking, Mobile, Digital to market. Alice has led marketing for other lines of business at RBC, including Savings, Auto Finance and RBC Bank USA. From 2013-2016, Alice was the Marketing Director responsible for the Avion brand and Credit Card Acquisition, where embracing the meaning behind “Avioning” became central to its advertising platform and experiential strategy.
Alice joined RBC in 2013 from Rogers Communications where she led segment strategies and new product market launch teams for Home and Wireless products. Alice started her career at Harlequin Enterprises where she spent 10 years in progressively more senior positions, including Direct & Digital Marketing and international business.
Alice is an alumnus of the University of Toronto where she was a Varsity Blues Hockey player. She lives in Toronto with her husband and three children and currently serves on the board of Stand for Duchenne Canada, an advocacy group for kids and families living with Duchenne Muscular Dystrophy.
Schedule of Event:
5:30pm – 6:30pm – Networking
6:30pm – 8:00pm – Panel Discussion
8:00pm – 8:30pm – Closing and Networking
Twitter Canada Head Office: King West Village, Toronto
**Exact address and directions to the venue will be given after ticket has been purchased
Follow this event on Twitter: @amatoronto – #AMAevents