Debunking Social Media Myths

Event Details

Time: April 18, 2011 from 6pm to 9pm
Location: The Spoke Club
Street: 600 King Street West, 4th Floor
City/Town: Toronto
Website or Map: http://bit.ly/id8llv
Event Type: sig
Latest Activity: Apr 18, 2011

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Event Description

Maybe you’ve heard them. Social media can’t be measured. My target doesn’t use social media. Social media doesn’t drive traffic.

Social media has changed the way we communicate and interact in our personal and professional lives; but until recently, social media was misunderstood by many and its benefits were unclear. Businesses viewed social media as:

A distraction from work
An unnecessary business tool
Technology only used by teenagers

However, since its inception, social media has gained considerable momentum and now plays an integral role in the way we do business.

Join the Social Media Special Interest Group on April 18^th for an interactive session, where you will hear a cross-functional panel of industry practitioners discuss the myths that surround social media, and how companies can effectively leverage social media. The event will be moderated by Alan Kay.

Speakers Include

Darius Bashar, Extreme Group

Tanja Zelko, Roots Canada

Will Alexander, Travelocity

Gary Fearnall, LinkedIn

Moderator: Alan Kay, The Glasgow Group

Cost*: $35 Members

             $45 Non- Members
             $25 Students
             * includes all applicable taxes

Follow @AMASocialSigTO for more details and please Tweet us your Social Media Myths to start the discussion! #AMAmyths.

Comment Wall

Comment by Ana Matic on April 6, 2011 at 3:08pm: Please feel free to post any questions or topics that you would like to be addressed at the event, and we will do our best to include them!

Comment by Tassiana Assuncao Ribeiro on April 7, 2011 at 4:41pm: Dont you have another type of payment? I'm student here in Toronto, i only have cash.. i'm waiting for your response as soon as possible.

Comment by Ana Matic on April 7, 2011 at 5:41pm: No problem Tassiana, i've sent you a pm with the details on how to proceed! Cheers, Ana

Comment by Jonathan Blaine on April 18, 2011 at 12:18pm: Interesting subject, but too much off the beaten path (i.e. subway) for folks coming in from the 'burbs.

Comment by Ana Matic on April 18, 2011 at 12:45pm: Thanks for the comment Jonathan, hope you will be able to join us!

The Spoke is just north on Bathurst from the Gardiner if you're driving, and GO/TTC accessible via Union Station (cab or streetcar access from King): http://bit.ly/hqVkik

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