Customer Experience as a Marketing Tool to Drive Growth in Financial Services

Customer Experience is increasingly being used as the marketing tool of choice in Financial Services Marketing.  But, how do you quantify customer experience improvement efforts and their impact on the brand?  How do successful organizations marshal resources across organizational silos to drive a Customer Experience Strategy?  Who in the organization owns the Customer Experience? And, how do financial services organizations that use Customer Experience as a marketing tool, ensure customer touch points are in alignment with higher levels of customer expectation?

Come to the first Financial Services Special Interest Group event of the year to hear industry experts share their experiences, challenges and successes with leveraging Customer Experience as a way to differentiate themselves in the battle to attract and retain customers.

Panellists:

Mary Lee Swales, Vice President, Customer Experience and Engagement International Consumer and Small Business Services, Amex Bank of Canada

Kelly Harper, Director of Brand and Customer Experience, BMO Financial Group

Lubo Li, Senior Director and Industry Practice Leader,  JD Power and Associates

Included:

Continental Breakfast

Networking Opportunities

Cost:     

$50 Members

$80 Non-members

$30 Students