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  • Event Time:
  • Location: First Canadian Place

Each year AMA Toronto hosts a panel of industry-wide CMO’s to examine the current state of marketing. Leveraging the latest findings from the American Marketing Associations Bi-annual CMO Survey, the panel will explore the rapid pace of change in marketing technology, the transformation of marketing departments and the role of talent, technology, and the Ad agency.

With an all-women panel, we will also explore how the path to becoming the Chief Marketing Officer has changed for Women, and what the future looks like as diversity and equality become the norm.

This panel will aim to provide a pulse on the position of the CMO within the C-Suite. The attitude towards the value of marketing as a business practice, and the current economic factors affecting how marketers are having to operate.

Why Attend?

Past attendees credit this event with providing them cross-industry perspectives needed to build compelling business cases to ask for more marketing investment, adjustments in talent mix & skillsets, and strategic business recommendations.

76% of past attendees are Director, Vice President or higher.

CMO Panel:

Virginia Brailey, Vice President, Strategy and Marketing of ADP Canada Co. – Virginia Brailey has more than 25 years’ experience building and managing brands for Canadian companies. She currently leads the marketing team at ADP Canada, where she is responsible for strategic planning, product marketing, branding, and employee communications.  Prior to joining ADP, Virginia held executive roles with Cogeco Data Services, Telecom Ottawa, Hydro One and Noranda.  She holds a Bachelor’s degree in English Literature from the University of Toronto, and certificates from Queen’s University and the Canadian Securities Commission.

She is a mentor with the American Marketing Association’s Mentor Exchange program and sits on the Conference Board of Canada’s Council for Chief Marketing Executives. She lives in Toronto and is a dedicated patron of the arts, particularly ballet.

 Twitter: @vbrailey

 

 

Andrea Graham, Senior Marketing Executive of  Leon’s Furniture –  Andrea has made a career of driving growth and building recognition for a wide array of high-profile, iconic brands. A strategic marketing expert who continuously develops new ways to grow businesses and brand value. As a passionate marketer, she has led teams in Canada and the US including KFC, Pizza Hut, Taco Bell, Dempster’s, Laura Secord and Gatorade.  She is best known for leading the Tropicana Brand from early launch to become the 4th largest grocery brand in Canada and ensuing success to become the lead market worldwide.

Andrea is now tasked with championing the next life stage of the Leon’s Furniture Brand – a strong, well-regarded, Canadian Brand.

Twitter: @AndreaEGraham

 

 

Colleen Moorehead, Chief Client Officer of Osler – Colleen is Chief Client Officer at Osler. She is responsible for implementing Osler’s client-focused business development strategy. Colleen works closely with the Managing Partner and the members of the firm’s Client Relations Committee to deepen and strengthen existing client relationships and also provides advice and guidance on new markets and business development opportunities.

Colleen has extensive experience building successful companies and valuable brands. She is a respected business leader with senior management experience in financial services, technology, business and web-based services. Colleen has held a variety of corporate leadership positions and has a deep understanding of business development strategy in the services sector.

 

 

Pina Sciarra, Managing Director –  Retail, Telco & Consumer Practice of PwC Consulting  –  Pina has recently joined PwC consulting as a Managing Director of the Retail, Telco & Consumer practice, working with Senior Executives to significantly elevate the capabilities and impact of Marketing and Sales.  Pina has over 25 years of Global Marketing and Executive team leadership experience in the consumer packaged goods industry at companies like Johnson & Johnson, Coca-Cola and ConAgra Foods.   

As a Sr. North American Commercial leader for Johnson & Johnson’s Beauty business, Pina led a global team in supporting an aggressive innovation agenda.  She was also the head of Sales across the entire consumer products portfolio in Canada, taking J&J’s ranking with retailers to #1 spot.

Twitter: @pinasciarra

 

 

Connie Stefankiewicz, Chief Marketing Officer of  BMO Financial Group – Connie is responsible for BMO’s strategic direction of marketing and brand development, including developing enterprise-wide brand architecture and branding strategies, defining customer segments and target audiences and establishing customer experience standards. In addition, she is responsible for the bank’s centres of expertise in digital marketing, customer growth analytics and customer insights. Most recently, Connie was the Head, North American Channel Strategy and Solutions where she was responsible for ensuring that all of BMO’s North American channels and the processes behind them aligned with the growing expectations of customers.

In 2017, Connie was awarded Overall Marketer of the Year by Strategy, representing Canada’s national marketing community. Connie is also member of the Board of Governors of McMaster University, Director at the St. Joseph’s Hospital Foundation Board, a member of the United Way Toronto 2016 Major Individual Giving Cabinet and was recognized by the Women’s Executive Network in 2011 as a winner of the Top 100: Canada’s Most Powerful Women. Twitter: @ConnieStefank

Moderator:

Craig Lund, President of Marketing Talent Inc and Secretary & Vice President of Mentor Exchange – AMA Toronto – Craig is a marketing and business development professional specialized in selling to the C-suite marketer. Having launched three businesses in the past 8 years in the Canadian & US Market for both Canadian based and Global B2B companies in media, consulting and marketing resource management, he has developed an affinity and passion for connecting the dots for the marketing community.

As President of Marketing Talent Inc. Craig provides leadership for the Canadian and the US operations, where he helps Fortune 500 companies manage their marketing resources utilizing an innovative approach of leveraging interim and permanent staffing solutions. He is a Past President of the American Marketing Association’s Toronto Chapter where he oversaw the development of programs to give AMA members C Leader access and to help unite the Toronto and Canadian marketing community. This role includes his role as the Co-Chair of AMA Toronto– Mentor Exchange.  

Craig is a contributor to Marketing Magazine, Metro News and CBC. In his free time, Craig is an avid water polo player, cyclist and CrossFit enthusiast – which allows him to enjoy cooking and entertaining friends and family… with a glass or two of fine wine of course!

Twitter: @CraigLund

 

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Follow this event on Twitter: @amatoronto – #AMAevents