An Exclusive Fireside Chat with the Madman of Advertising, Frank Palmer

Date: 03/06/2018

Event Time: 5:30 pm to 8:30 pm

Join DDB Canada's Chairman & CEO Frank Palmer and host Susan Krashinsky Robertson, The Globe & Mail's marketing reporter, as they chat about his provocative, new biography Let's Get Frank – The Madman of Advertising.

Frank will share his views on the industry, his recipe for operating a successful agency, and the lessons learned throughout his career.

The evening is brought to you by the Institute of Communication Agencies (ICA) and American Marketing Association (AMA) Toronto Chapter and is presented by DDB. A portion of the proceeds will be donated to NABS Canada, a not-for-profit organization which Frank helped found. #LetsGetFrank

Ticket includes a copy of the book, Let's Get Frank, which covers the trajectory of Palmer's decades-long career, how the advertising industry has evolved and provides a glimpse of what happens both inside and outside agency walls.

EVENT HOST: Susan Krashinsky Robertson

 

For more on the book, see the synopsis below:

Frank Palmer is a legend in the Canadian advertising world. He not only developed Palmer Jarvis, one of the country’s most acclaimed marketing communications agencies (and then became chairman and 

CEO of DDB Canada after selling Palmer Jarvis to the multinational ad giant), he is also credited with changing the face of Canadian advertising.

Location

Schedule

5:30 PM
Doors open

6:00 PM - 6:10 PM
Guest welcome

6:15 PM - 7:15 PM
One-on-one interview with Frank Palmer

7:15 PM - 7:40 PM
Q&A with audience

7:45 PM - 8:30 PM
Networking and book signing

8:30 PM
End of event

 

 

Speakers

Frank Palmer

Frank Palmer is a legend in the Canadian advertising world. He not only developed Palmer Jarvis, one of the country’s most acclaimed marketing communications agencies (and then became chairman and CEO of DDB Canada after selling Palmer Jarvis to the multinational ad giant), he is also credited with changing the face of Canadian advertising.

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