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Exploring Mobile Traffic And What It Means For A Marketer

Mobile traffic now exceeds any other form of Internet connection worldwide and connects nearly 5 million smartphone users globally. According to data from Playmobi, the average mobile device user spends over 4 hours of their day on average online, glued

  • November 9, 2017

AI and Chatbots: Lessons Learned from AMA Toronto’s Latest Panel

Artificial intelligence is poised to reinvent business in the next few decades. But as of right now, its capabilities are still being developed. Where does that leave marketers?   On Thursday, October 19th, AMA Toronto hosted a discussion where indus

  • October 25, 2017

NABS Day

If you work in the Canadian marketing, communications, and advertising industry, October 16th marked a special day: NABS Day.   NABS Day is held in support of the National Advertising Benevolent Society, a unique charity that supports the health and

  • October 17, 2017

Future-Proofing Your Marketing Career in the AI Era

AI – typically known as ‘Artificial Intelligence’ but redefined by IBM CEO Ginny Rometty to mean ‘Augmented Intelligence’ – is becoming a must-have technology for marketers and sellers alike. Its disruptive powers are arming marketing professi

  • September 15, 2017

How Marketers Brought Britain to Brexit

Post-Brexit, the political classes in the UK are imploding and understandably most analysis is currently focused in their direction. But as marketing professors, one who voted to remain in the EU while the other was born and grew up in its economic powerh

  • September 1, 2017