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Future-Proofing Your Marketing Career in the AI Era

AI – typically known as ‘Artificial Intelligence’ but redefined by IBM CEO Ginny Rometty to mean ‘Augmented Intelligence’ – is becoming a must-have technology for marketers and sellers alike. Its disruptive powers are arming marketing professi

  • September 15, 2017

How Marketers Brought Britain to Brexit

Post-Brexit, the political classes in the UK are imploding and understandably most analysis is currently focused in their direction. But as marketing professors, one who voted to remain in the EU while the other was born and grew up in its economic powerh

  • September 1, 2017

How to Use Digital Marketing as a Local Company

You’re reaching people, but are you reaching people who have real potential to become customers?  If your business provides products or services that are limited to a certain geographic area, but you’re using marketing methods designed for national o

  • August 28, 2017

Create Consistency With a Brand Style Guide

Congratulations! You’ve worked hard with your agency and creative team to craft a brand identity that represents your cause or organization. Your internal team is excited by the possibilities and is geared to getting the word out to your network of sup

  • August 18, 2017

Not-for-Profits Need to Start with a Standout Creative Brief

The creative brief is an all-important step in bringing your cause, company or brand to market. As a communications tool, it puts you and your agency on common ground, speaking the same language and working towards achieving the same goals. Without it, mi

  • August 11, 2017