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AMA Toronto’s 2018 Reading List for Marketers

02/19/2018

​From the agency world, to loyalty, to the evolving digital landscape, marketing is going through changes. What are the current schools of thought, and how do organizations plan to evolve?

Read more...
Gen Zers Are Redefining Brand Loyalty

12/14/2017

Currently, Millennials are one of the world’s largest demographic for retailers around the world with a huge consumer base, versus their Generation X predecessors. The Millennial generation accounts for 27 percent of the global population, or about 2 billion people.

A Look Ahead: Three Emerging Agency Themes in 2018

01/15/2018

The agency world is living through tough times. The bloom is not only off the digital rose, its rot is starting to smell. Gone are the days where companies could sell media of questionable quality at a premium. And procurement is at too many meetings, sucking up time and grinding agencies on price.

Exploring mobile traffic and what it means for a marketer

11/09/2017

Mobile traffic now exceeds any other form of Internet connection worldwide and connects nearly 5 million smartphone users globally. According to data from Playmobi, the average mobile device user spends over 4 hours of their day on average online, glued to their mobile devices using both mobile web and mobile apps to interact, socialize, communicate, research and entertain themselves. With mobile traffic volumes exploding and no end in sight, we explore the top draws of mobile traffic usage and how a marketer can capitalize on the growing segment.

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AMA Toronto’s 2018 Reading List for Marketers

02/19/2018

​From the agency world, to loyalty, to the evolving digital landscape, marketing is going through changes. What are the current schools of thought, and how do organizations plan to evolve?

Read more >

A Look Ahead: Three Emerging Agency Themes in 2018

01/15/2018

The agency world is living through tough times. The bloom is not only off the digital rose, its rot is starting to smell. Gone are the days where companies could sell media of questionable quality at a premium. And procurement is at too many meetings, sucking up time and grinding agencies on price.

Read more >

Gen Zers Are Redefining Brand Loyalty

12/14/2017

Currently, Millennials are one of the world’s largest demographic for retailers around the world with a huge consumer base, versus their Generation X predecessors. The Millennial generation accounts for 27 percent of the global population, or about 2 billion people.

Read more >

Exploring mobile traffic and what it means for a marketer

11/09/2017

Mobile traffic now exceeds any other form of Internet connection worldwide and connects nearly 5 million smartphone users globally. According to data from Playmobi, the average mobile device user spends over 4 hours of their day on average online, glued to their mobile devices using both mobile web and mobile apps to interact, socialize, communicate, research and entertain themselves. With mobile traffic volumes exploding and no end in sight, we explore the top draws of mobile traffic usage and how a marketer can capitalize on the growing segment.

Read more >

AI and Chatbots: Lessons Learned from AMA Toronto’s Latest Panel

10/25/2017

Artificial intelligence is poised to reinvent business in the next few decades. But as of right now, its capabilities are still being developed. Where does that leave marketers? On Thursday, October 19th, AMA Toronto hosted a discussion where industry leaders delved into what artificial intelligence can and can’t do for business, and how to best deploy it. Here are the biggest lessons our panel had to share.

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NABS Day

10/17/2017

If you work in the Canadian marketing, communications, and advertising industry, October 16th marked a special day: NABS Day. NABS Day is held in support of the National Advertising Benevolent Society, a unique charity that supports the health and well-being of professionals who have spent more than two thirds of their careers in organizations that are involved in the creation, production and placement of advertising.

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Future-proofing your marketing career in the AI era

09/15/2017

AI – typically known as ‘Artificial Intelligence’ but redefined by IBM CEO Ginny Rometty to mean ‘Augmented Intelligence’ – is becoming a must-have technology for marketers and sellers alike. Its disruptive powers are arming marketing professionals with valuable insights about customers at every touchpoint, enabling them to create and deliver the personalized, intuitive experiences customers expect and marketers need.

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How Marketers Brought Britain to Brexit

09/01/2017

Post-Brexit, the political classes in the UK are imploding and understandably most analysis is currently focused in their direction. But as marketing professors, one who voted to remain in the EU while the other was born and grew up in its economic powerhouse Germany, we asked ourselves: what role did marketing play in delivering last week’s Brexit result?

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How to Use Digital Marketing as a Local Company

08/28/2017

You’re reaching people, but are you reaching people who have real potential to become customers? If your business provides products or services that are limited to a certain geographic area, but you’re using marketing methods designed for national or international business, you’re likely casting too wide of a net and wasting your resources.

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