AMA Toronto Seminar:
How to Market Your Small or Mid-Sized Business
(So it Doesn’t Look Like One!)

PROPOSED AGENDA:

7:30-8:00 Networking breakfast

8:00-8:10 Welcome and Introduction

8:10-8:30 Marketing Planning – How to determine which customer segments you are going to target and what you need to know about them (Amelia Young, Upside Consulting Group)

8:30-8:45 Planning exercise/ break

8:45-9:45 Prospecting (two 20-minute segments + Q&A)

Part I - A direct marketing expert will provide a brief overview of channels that are available to small businesses for raising awareness of their services and generating leads and how to acquire and leverage prospect lists (Stacey Cummings, Canada Post)

Part II – An email marketing software vendor will showcase ways to leverage email marketing and newsletters to get your message out (Wendy Lowe, Protus Campaigner)

9:45-10:00 Networking Break

10:00-10:25 Creating Buzz - A social networking expert will show you how to dial up the buzz around your business (Linda Whitehead, Zuz Marketing)

10:25-10:50 Focus on Relationships – how to create relationship strategies to sell more now (Martin Traub-Werner, Raybec Communications)

10:50-11:00 Networking Break

11:00-11:30 Panel discussion among successful SMB marketers, moderated by Noel Hulsman of the Globe and Mail (David Benoliel, Cyberplex; Razor Suleman, I Love Rewards; Kevin Higgins, Fusion Learning; Marty Parker, Waterstone Human Capital)

11:30-11:40 Closing remarks and vendor showcase introduction

11:40-12:30 Vendor showcase: All speakers and sponsors

REGISTER NOW.LIMITED SPACE AVAILABLE!