Marketing Planning: Understanding Your Market – Segmenting Your Audience

Master audience segmentation! Learn practical ways to define your market and segment your audience, in order to stand out from the crowd.

Today’s customers are more sophisticated and empowered than ever before. They are increasingly rejecting traditional advertising and promotional messages, as a result of emerging technologies—particularly the Internet. Consequently, marketers must develop segmentation programs that are more relevant to their audience—programs that have greater reach and increased effectiveness in engaging customers on an emotional and intellectual level.

Audience segmentation results in enhanced customer experiences, which leads to increased customer loyalty. But how can you make audience segmentation work for you?

Learn how senior marketing professionals from Thomson Reuters, Ipsos Loyalty Canada, and Rogers Media-Publishing use audience segmentation to effectively engage customers at this informal, yet informative event; and don’t miss the opportunity to network with Toronto’s business and marketing community.

PANELISTS

Elizabeth Hall, Senior Research Manager, Special Projects and Operations
Rogers Connect, Marketing Research and Client Services

Lee HoriganVice President, Marketing
Carswell, a Thomson Reuters business

Amy Charles Senior Vice President, Marketing – Loyalty Programs
Ipsos Reid

Moderated by: Alan Kay, The Glasgow Group

EVENT DETAILS

Date: Thursday, July 8, 2010

Time: 6:00 p.m. to 9:00 p.m.

Location:
North Ballroom, The Gladstone Hotel,
1214 Queen Street West, Toronto, ON

Cost:
$ 75 Non-Members
$ 45 Members
$ 45 Students

Ticket Includes:
Hors d’oeuvres
One drink ticket
A chance to win special door prizes, donated by Rogers Media.

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