Maximize your marketing career
Promote Marketing Through Leadership

Welcome to the TORONTO CHAPTER of the American Marketing Association

The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world's largest marketing community, the American Marketing Association.

GROW

Marketing Planning:
Understanding Your Market – Segmenting Your Audience

Master audience segmentation! Learn practical ways to define your market and segment your audience, in order to stand out from the crowd.

Today’s customers are more sophisticated and empowered than ever before. They are increasingly rejecting traditional advertising and promotional messages, as a result of emerging technologies—particularly the Internet. Consequently, marketers must develop segmentation programs that are more relevant to their audience—programs that have greater reach and increased effectiveness in engaging customers on an emotional and intellectual level.

• Learn More
• |
• REGISTER NOW