AMA International
Maximize your marketing career
Promote Marketing Through Leadership
Welcome to the TORONTO CHAPTER of the American Marketing Association
The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world's largest marketing community, the American Marketing Association.
GROW
Marketing Planning:
Understanding Your Market – Segmenting Your Audience
Thursday July 8, 2010
Master audience segmentation! Learn practical ways to define your market and segment your audience, in order to stand out from the crowd.
Today’s customers are more sophisticated and empowered than ever before. They are increasingly rejecting traditional advertising and promotional messages, as a result of emerging technologies—particularly the Internet. Consequently, marketers must develop segmentation programs that are more relevant to their audience—programs that have greater reach and increased effectiveness in engaging customers on an emotional and intellectual level.
AMA TORONTO VIDEO
Social Media ROI Event
April 22, 2010
Take a look at our latest video from the April 22 Social Media ROI event.
Follow AMA
Keep yourself in the AMA loop! You can find the AMA Toronto Chapter on Facebook, LinkedIn and Twitter.
Get updates that you can share with your friends by joining any of the groups.
- TWITTER DETAILS: @amatoronto or query #ama_to start following us now!


