Did you know that 94% of Canadians belong to some type of loyalty program?  Globally, Canadians have the second highest participation rate after the British.  That said, nearly 70% have lost interest in participating in at least one of their reward programs.  With 60% of reward program members feeling that loyalty programs could do a better job communicating.  The growing competition for consumers’ attention requires us to develop truly innovative loyalty programs – to leverage best practices…See More